Notes From Eben Pagan Modern Marketing Mastery

Understanding the perspective of the other person, understand how they think, understand the words they use to describe things, and then communicate with them using THEIR favorite communication not YOUR favorite communication
Start listening behind the words, start listening for what people are really saying – listening for their emotional drives, their motivations, their fears, their [...]

To Hell With The Gurus: How GoDaddy Broke The Rules And Got Away With It

Hey you,
#2 back as I promised with the answer as to why I believe GoDaddy.com’s ignorance of Direct Marketing 101 led to a Grand Slam ad that cost them a cool $1 million dollars to produce… and brought back $12 mil.
As I told Brian in one of my replies to his comments to the previous [...]

The Best Way I’ve Found To Spike My Energy When I Write

Hey Guys And Gals,
What do you do to beat writer’s block when you sit down to write an ad, or an information product, or a newsletter, or blog post?
Do you ram up against it?
Do you write every day?
What I found to help me was to script my day and schedule in time where I was [...]

Kennedy Info Summit – Speech #1 – Eben Pagan

Hey Nerd fans … As Promised here are some Nerd Notes from the Info Summit held this past weekend!
Let me know what ya think. I’ll post a segment everyday for the next 3 – 5 days.
My Note Taking Nerds Notes From Eben Pagan At The Info Summit

No technique will work long term if you don’t [...]

Three Time Frames That Will Transform You For Better or Worse!

I’m inspired.
Yep, feelin’ pretty, …..pretty, damn good today.
Bout to head out the door and watch one of my young friends, i’m mentoring, play his accordion in a Mexican Band. Should be interesting!
Speaking of this. There is nothing more rewarding then giving back what you have learned in life. So if you learn something from these [...]