Hey guys and gals,
Numba 2 here with a question.
Why are we as a society so fascinated with the number 3?
Look at all these examples where the number three is a recurring theme…
3 Greek Gods: Zeus-Air, Poseidon-Water, Hades-Earth
The Holy Trinity: The Father, the Son and the Holy Spirit
Witness Stand Truths: The Truth, The Whole Truth and Nothing But the Truth.
3 divisions of school: Elementary, Middle school, High school
On the count of three, everybody pull! Why not on the count of four?
The Three Stooges: Larry, Moe and Curly.
Three blind mice
The Three Musketeers
And too many other examples to notes here.
Can you see how we are trained to love the cadence of three?
So one thing you want to pay attention to when you craft any kind of sentence or paragraph is not hitting the pause button in someones mind while trying to get your point across.
One definite way to halt someone from reading your copy is to have run on marathon sentences in your copy.
Look at this. I pulled it from the world famous chef, Emeril’s cooking website…
Take your cooking to the next NOTCH!
Features an aluminum core bonded
between two layers of stainless steel for
optimal heat conductivity and
oven-safe performance up to 550 degrees.
This for me is a clunky paragraph. The “Features an aluminum core bonded” part froze me and had to read the paragraph and then re-read to make sure I got it.
How can you use the power of three to make this paragraph more powerful?
Here’s what I came up with…
Tri-Ply Bonded Cookware has an aluminum core, secured in between two layers of stainless steel. This makes sure you get even heat distribution while cooking. Which means less stirring, less time cooking and food that is always cooked all the way through.
Your Tri-Ply Bonded cookware is also oven-safe up to a scorching 550 degrees. Now you can use less pans to cook, which means less time cleaning up and ultimately means more time enjoying the company of people you cook for.
Using these professional chef tools will definitely kick your cooking experience up a notch by ensuring your meals are prepared faster, and that taste exactly the way they are meant to which means you’ll get rave reviews for your efforts almost every time you cook.
Same pans. Same features. Different experience.
Can you see how the power of three used in these paragraphs and sentences carry you through the copy on a wave of momentum. They build to a climax.
Using the power of three also comes in handy when your explaining the self-serving benefit your product will bring to your prospect.
Like the last paragraph of my copy above. Emeril’s copywriter just says you can “Take your cooking to the next NOTCH!” This is just a claim. A pretty lame claim at that.
Why will it take my cooking to the next notch? Even that expression, “the next notch doesn’t rub me right.
In my last paragraph I subtly added the word up to the sentence like Emeril actually does in his show. I linked to the familiar so I don’t de-rail my reader.
I also tell you why it’s going to go up…by ensuring your meals are prepared faster and that they taste exactly the way they are meant to which means you’ll get rave reviews for your efforts almost every time you cook.
Use the Power of Three in your sentences and your copy will speedily bring people to the conclusion of whether or not you’re product is right for them or not.
Wishing you speedy and spectacular success,
Note Taking Nerd Numba 2