Hey guys,

Note Taking Nerd #2 back with the rest of this chapter I promised to give you so you’d have an interpretation of the magic worked by this Madame the Mischievous Cougar.

Here we go…

…Madame de Terri is a character in the eighteenth-century libertine short story “No Tomorrow,” by Vivant Denon.  The young man is the story’s narrator.  Although fictional, Madame’s techniques were clearly based on those of several well-known libertines of the time, masters of the game of seduction.

And the most dangerous of their weapons was insinuation – the means by which Madame cast her spell on the young man, making him seem the aggressor, giving her the night of pleasure she desired, and safeguarding her guiltless reputation, all in one stroke.

After all, he was the one who initiated physical contact (#2 note: Take away selling), or so it seemed.  In truth, she was the one in control, planting precisely the ideas in his mind that she wanted.

That first physical encounter in the carriage, for instance, that she had set up by inviting him closer: she later rebuked him for being forward, but what lingered in his mind was the excitement of the moment.  Her talk of the countess made him confused and guilty; but then she hinted that his lover was unfaithful, planting a different seed in his mind: anger, and the desire for revenge.

Then she asked him to forget what she had said and forgive her for saying it, a key insinuating tactic: “I am asking you to forget what I have said, but I know you cannot; the thought will remain in your mind.” (#2 note: That’s one hell of an embedded command.)

Provoked this way, it was inevitable he would grab her in the pavilion.  She several times mentioned the room in the chateau – of course he insisted on going there.  She enveloped the evening in an air of ambiguity.

Even her words “If you promise to be good” could be read several ways.  (#2 note: what’s missing about this comment are the all important five remaining words in the sentence that gave it the punch… “If you promise to be good,” she replied, her eyes widening.” With only five words the author helps us See/feel this extraordinarily power packed non-verbal.)

The young man’s head and heart were inflamed with all of the feelings – discontent, confusion, desire – that she had indirectly instilled in him.  (#2 Note:  While listening to the NLP practitioner Michael Breen talk about story telling he speaks of never beginning a story until you know the desired state you wish to bring about in the person you’re telling it to.)

Particularly in the early phases of a seduction, learn to make everything you say and do a kind of insinuation.  Insinuate doubt with a comment here and there about other people in the victim’s life, making the victim feel vulnerable.  (#2 note:  In this book the author use’s the term victim for the person you wish to influence.  I say this language pre-supposes – insinuates you wish to take advantage of them.  This is a no-no if you wish to have your client, customer or prospect see you as their protector… their advocate.)

Slight physical contact insinuates desire, as does a fleeting but memorable look, or an unusually warm tone of voice, both for the briefest of moments.

A passing comment suggests that something about the victim interests you; but keep it subtle, your words revealing a possibility, creating a doubt.  You are planting seeds that will take root in the weeks to come.  When you are not there, your targets will fantasize about the ideas you have stirred up, and brood upon the doubts.

They are slowly being led into your web, unaware that you are in control.  How can they resist or become defensive if they cannot even see what is happening? (#2 note: Jay Abraham is fond of the term “People are begging to be led.”  If where you’re leading people is to freedom, wealth and an empowering identity, stand proud, shout from the rooftops and shine your light .  If you’re doing the opposite may you roast in hell.)

“What distinguishes a suggestion from other kinds of psychical influence, such as a command or the giving of a piece of information or instruction, is that in the case of a suggestion an idea is aroused in another person’s brain which is not examined in regard to it’s origin but is accepted just as though it had arisen spontaneously in that brain.

–Sigmund Freud

Keys To Seduction

You cannot pass through life without in one way or another trying to persuade people of something.  Take the direct route, saying exactly what you want, and your honesty may make you feel good but you are probably not getting anywhere.

People have their own sets of ideas, which are hardened into stone by habit; your words, entering their minds, compete with the thousands of preconceived notions that are already there, and dissolve to nothing.  Besides, people resent your attempt to persuade them, as if they were incapable of deciding by themselves – as if you knew better.

Consider instead the power of insinuation and suggestion.  It requires some patience and art, but the results are more than worth it.  (#2 Note: Today I was looking at well respected marketers blog.  The post was coming to defending a product that was launching today against slander being spread by some key figures in the internet marketing world.

Now I don’t know for sure if the stirring of controversy was planned or if it was genuine but let’s look at how this gentleman was overcoming the objection.  He rode in on the white horse and told us folk not to fear.

Then he proceeded to tell us he knew one of the guys selling the product personally and that he was trustworthy.  Next he talked about how he was in the room where they unveiled what you’ll learn in this product and he’s actually about to use one of their tactics on a campaign.

And for the final objection of whether he was just promoting this product for a commission he told you that even if he didn’t get a commission on this he’d be promoting it.  He was emphatic about making this point.

What’s an indirect way he could’ve insinuated this point and let you as the client come to this conclusion yourself?

D’ya think of one?  I did.

“The Lady Doth Protest Too Much, Me Thinks”

What if he would’ve scrapped all the overt “I’d never sell out for a commission” talk and simply put two links below his video.  One that clearly said this was the link that would pay him a commission and another specifying it was an anonymous link that wouldn’t pay him anything.

How does that land on you?

Doesn’t it sub communicate “I’m not worried about getting paid on this.  The only reason I’m talking about is because I’m genuinely concerned with you having access to this one-of-a-kind product?)


The way insinuation works is simple: disguised in a banal remark or encounter, a hint is dropped.  It is about some emotional issue – a possible pleasure not yet attained, a lack of excitement in a person’s life.  The hint registers in the target’s mind, a subtle stab at his or her insecurities; its source is quickly forgotten.

It is too subtle to be memorable at the time, and later, when it takes root and grows, it seems to have emerged naturally from the target’s own mind, as if it was there all along.

Insinuation let you bypass people’s natural resistance, for they seem to be listening only to what has originated in themselves.   It is a language on it’s own, communicating directly with the unconscious.  No seducer, no persuader, can hope to succeed without mastering the language and the art of insinuation.

I’m back.

In my next post I’ll reveal to you the title of this overlooked marketing/copywriting resource, I’ll finish the chapter and bring a surprise with me.

Wishing you speedy and spectacular success,

Note Taking Nerd #2

P.S.  Awesome job Tim of plucking everything you did out of the story.  You probably already know your certification is your unfair advantage when it comes to writing copy or selling face to face.