1 night in paris

The company who sold a jillion of these Paris Hilton porn DVD’s, tapped into the needs, desires and wants of their audience. Today I’ll show you how to do precisely the same thing for your specific market so that you never end up releasing a “Cable Porn Quality” product nobody ends up wanting

Hey You,

It’s #2.

In part one of this series, you and I left off with me promising to show you …

“Eben Pagan’s 7 Powerhouse Steps That If You’re Willing To Use Them…Guarantee Any Product You Build Will Fly Off The Shelf Like Celebrity Porn!”

Who wouldn’t want that? Not you. Not me.

And the first part of accomplishing this, just in case you didn’t see Part 1 (Go Here To See It), is to get answers to the following 6 questions from your ideal prospects…

Question #1: What’s your biggest fear or frustration with (Challenge)?

Question #2: What have you tried so far that hasn’t worked for you?

Question #3: What’s your biggest fear when it comes to (Challenge)?

Question #4: What worries you-what are you afraid will happen if you don’t do something immediately?

Question #5: What would it look like if it were perfect? What would you be willing to do to solve/get (Challenge)?

Question #6: If you could have one question answered about (Challenge) what would it be?

***PRO TIP***If you absolutely can’t talk to your prospects, ask them to answer these questions via email instead of in a survey format. Email will give you a lot deeper answers. For years it’s been classified in people’s minds as intimate communication, so ride on back of that if you want quality answers

These 7 Steps show how Eben would go about researching a niche… where he’d find answers to the questions above… and how to get your customers/prospects to pay you for doing your market research.

Sound good? Well let’s get to it…

Eben Pagan’s Guru Blueprint

Niche Research and Testing Sequence

1. Search online for much traffic a topic is generating using Google’s keyword tool and Alexa.com and compete.com to see how much traffic other sites in this niche are getting.

By looking at the keywords and the traffic I get an idea of how many people are out there searching for information.

It’s a good idea to add words that indicate there’s a problem, frustration or a worry. This means that if you’re in the weight loss niche, you wouldn’t just type in “weight loss”. Type in “weight loss problem” or “weight loss fear” or “biggest problem losing weight” or “fear about losing weight”.

The next level is to ask what are the problems someone who’s losing weight is having. And if they had that fear or problem, what would they type in? People probably won’t type in “problem losing weight” into Google.

They’re more likely to type in what their specific problem is.

So if their problem was emotional eating, they would probably be more likely to type in something like “how do I stop emotional eating?” Or “ stop emotional eating” instead of “weight loss problem”.

You want to make a list of things that someone who’s experiencing this challenge, would be going through and then ask yourself, “If I was someone who had that problem, what would I type into google to figure out how to fix it?”

Not a description of the problem from your perspective.

When you’re doing your searches you’re more than likely gonna find a ton of sites that sell something like what you want to or that are directly related to it.

Then you can go to those sites and by going to the “view” tab at the top you can see the source code for the site and then look at the description they have at the top of the source code because they’ll have words there that describe their website, keywords they believe people are searching for, and this process has led Eben to many, many insights.

If they show up on the first page, that means they’re doing everything right to be there. This means that the search terms that they’ve put in are working.

So you want to type in those into google and you also want to do searches on those terms to find out what other websites come up.

And then once you find some of these websites, go to Alexa.com which is a website ranking tool and do some research. Find out how highly ranked each of the websites is and what’s cool about Alexa is that they show you related websites.

This is also excellent research for when you’re looking for partners who you work with who can sell your products for you, for you to interview or interview you.

Then finally go to clickbank.com and click on “Marketplace” and click on “selling” and what this allows to see is what’s hot AND you get to see the salesletter and the conversion process that very successful information marketers are using.

Use these tools to get a feel for your market.

2. Talk to people who are your target audience and ask them what their biggest fears, frustrations and desires are

The longer you go between customer research and tests with real, live people… the easier it to catch I-know-this-is-going-to-work-itis.

If you wait forever to talk to people, you end up rationalizing that this HAS to work because you have to explain & rationalize all the research you’ve been doing to yourself and to others.

As soon as you’ve narrowed down your niche, start talking to people immediately.

This is important because by talking to real people back and forth it allows you to drill deeply and ask for specificity that you can’t get when people just fill out a survey.

3. Identify the top fears, frustrations, and desires… then do an online survey.

You can use a blog or an easy survey tool so that you can get a larger sample size so that you can really narrow in on what’s freaking people out.

4. Offer a free tele-class to see how many people show up

Even if you do this with a small group of people, this allows you to gauge whether people are willing to show up for a teleclass on this topic, get them on there and then talk to them.

5. Create a simple, not hard to create, training (webinar, tele-training) and offer it to a limited number of people.

During this class I would teach some of my material, and I would open it up and ask a lot of questions of the group because you’ll get a lot of insights into what going on in the mind of your prospects.

6. Do live consultations and coaching sessions with prospective customers

In this step you tell people you’ll do 15-30 minutes on the phone with them and that you’d like to help them overcome their problem.

Then when you get on the phone with them, you keep asking questions. What’s your biggest fear or frustration… you deepest wants and desires and keep going deeper and deeper.

The reason why this is the best method is because you can learn more in 10-15 minutes talking to one person than you could from 100 different people answering 1 question. If you know your stuff, you can ask good questions.

Eben recommends becoming a coach WHILE building your info-product business. Why? Because you can get paid to help people solve their problems WHILE you’re doing your market research.

Consultations that lead to coaching sessions are a great way to do this.

At his last conference he recommended that everyone do 4 free 15 minute consultations everyday and that by doing this you’ll learn more than anything else you could do. Doing this puts you in a great position for people to actually buy your coaching services.

The coaching session is usually asking people what their challenges or frustrations are, what are their wants and desires or what’s stopping them, giving them steps, etc.

This is best training he knows of PERIOD for learning how to create great information products.

If Eben was building a new information business today, he would immediately start setting up one consultation after another.

And you can do this by starting discussions on social media forums or send out an announcement on Twitter, you can go out and when people ask you a question, you can give them the answer and tell them, “Hey, let’s do a 15 minute consultation. It’s free, no obligation, I’ll ask you a couple of questions and be able to give you a technique that can really help you.”

And then spend most of the time in the consultation, asking questions.

****His favorite book on the coaching process is “Co-active Coaching” by Laura Whitworth.

7. And Only Then Do You Even Think About Creating and Launching a Full Product Because Until Then, You Aren’t Completely In Sync With Your Market

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And there you have it.

The road map for creating a product that speaks directly to the results your prospect wants. No more wondering that if you release a product, will anyone want it?

Or worse… spending a shit load of time creating a product you THINK will sell, only to have it gather dust on your garage or sit looking stupid and useless on your desk top.

Follow these steps today and come back and tell me about your wild success with them or…

…Come back and tell me that Eben was TOTALLY wrong. Hahaha! Yep. I’ll totally let him take the blame!

But that’s not gonna happen. Both of us know that. So print this action guide  out or save it to your computer and IMPLEMENT the hell out of it and send me pictures of you rubbing all of your new found cash all over your naked body!!! Smile

Talk soon,

Note Taking Nerd #2

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