Hey You,

Use these notes to stop feeling like you're flushing your life down the toilet in a dead end business

 

Today I wanted to share with you what I feel are the 12 most important small business marketing strategies I picked up from one of my favorite internet marketing experts,  Eben Pagan and his Guru Blueprint course.

This is the course that shows you step-by-step how to get your information marketing business off to an amazing start by giving yourself the best chance for success possible because your actions moving forward are based on time tested and proven direct response principles.

Yeah, I’ve written quite a bit about it already. The reason for this is because it’s 174 pages of awesomeness. That’s why. All that I given you already barely puts a dent in all the content laid out in this course.

And I know I’ve never given you a from start-to-finish hits list on these notes.

So for the concepts I covered before, I’ll refer you to links of these previous posts. Here’s how this is gonna go – I’ll pluck for you one of the most important concepts from each of the 12 modules and give them to you here so that you can go and apply in your marketing.

Let the festivities begin . . . 

Module 1: Preparation Exercises – How to Identify and Target Highly Profitable Information Niches Online

Let the festivities begin . . . 

Info Products: The Big Opportunity

This allows you to help people grow, to start and build your own business with little investment and to be able to do it from home.

Anyone who can help people solve problems, who can teach about a topic that other people are passionate about… can make money selling information products, advice & coaching online.

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There are 3 main steps to starting an information business online…

Step 1: Figure out what you know that’s valuable to other people

Step 2: You have to target your niche – find people who are looking for solutions to their problems.

Step 3: Take your knowledge and your niche and create a valuable information product that you can sell for a lot of money online.

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What’s the highest leverage thing you can do now?

First, let’s cover the single biggest mistake people make when getting into the information business…

Most “experts” try to sell THEMSELVES and their EXPERTISE

They believe that people want to buy them and what they know but they don’t. People want to buy a SOLUTION or OUTCOME to their problem or desire!!! They don’t want to know about you or your credentials and your expertise are not that relevant.

They want results. They wanna fix the thing that’s wrong or they wanna get the thing they’re going after. They’re really not concerned about you!

Discovering Your Knowledge Goldmine

Most people who go into the information product, advice or coaching business make the mistake of trying to “sell themselves.” This almost always ends in feeling self-conscious, fearful of rejection and paralyzed with fear.

1. Instead of taking that road that leads to failure, let’s start instead by taking an inventory of the things you can help people with. What consistent problems and challenges are lots of people having that you know how to solve? Begin by listing problems and challenges that you can help others solve….

2. Next focus specifically and make a list of how you’ve helped others in one of the “Big 3 Mega Niches of health, relationships or money…

3. Finally, write down your best technique for helping someone in trouble in this area to fix their problems fast…

When we put the spot light on the customer and the problems that they’re probably having, that’s when we start to have big insights that can lead to multi-million dollar businesses.

One of the biggest mistakes you can make when starting an information business is teaching something that not many people are looking for, and number two, it’s not a big problem people are looking to solve.

Answering these questions is the start of a great info product and business. Answer each question at least 10 times! 10 answers to question number 1, 2, and 3.

Module 2: Targeting Your Niche

Most business failure comes from getting the market wrong.

Your market is a combination of your targeted customers and the products and services that you’re going to sell to them.

This combination of people who have money and are willing to trade it for products and services that they need… this is a market. Your customer + your product is your market.

You can control who you market to and attract. And you can choose what you market and offer to them. Your niche is critical because it’s the critical element to this equation.

If you get the niche wrong, nothing can help you. If you get it right, it makes everything else easy!!! When you target the right niche, you set yourself up to win beforehand.

Niche Psychology

John Carlton believes that the hardest thing to get the human animal to do is to take out their wallet and give you their money.

Why is this? It’s because their money represents all of their work and their energy and to a certain degree, wrongly I may add, to most people their value as a person. So learning the art of getting the human animal to hand over their money in exchange for what you sell is really a skill worth developing.

A mistake people make when starting in the info-marketing business is choosing a niche that sounds fun or interesting to them. If you do this you’re probably not going to be talking to people who are highly motivated and willing to part with their money.

If you want the highest chance of winning selling information, you must get psychology on your side.

Niche Psychology is about finding out where people are being triggered emotionally.

When this happens, they’re directed to go out and seek solutions to their needs.

Niches are actually NEEDS

So stop thinking in niches and start thinking in terms of NEEDS.

Needs that drive people to take action. When all of your action that goes into product creation and marketing is focused on needs you dramatically increase your chances of success.

Look for customers who are looking for you!!!

Before a person has mobilized themselves inside to get off their ass and go seek out an answer to their problem, it’s very hard to convince them to trade their money for what you sell to prevent a problem they aren’t juiced about solving.

This ends up being a customer who needs to be “persuaded” and “sold”. You want people ALREADY sold and persuaded before they even get to you.

The question that helps you find needs is what is the solution people are already looking for? You want to think about where they’re looking and what they’re searching for. This is why Eben loves Search Engine Marketing and Pay Per Click marketing so much. When people are typing in search terms, by definition they’re looking for solutions.

PPC and SEM are two of the greatest tools that have ever been developed for market testing and doing research.

You can go online right now and use free tools that Google gives you that allow you to see how many people are searching for a particular topic. Go to Google now and type in “Google keyword tool” and just start playing around with it.

Type in various search terms and phrases and you’ll get a feel for how many people are searching for that particular phrase.

Module 3: Narrowing & Testing Your Niche – The Critical Counter-Intuitive

The path to success is not obvious and typically counter-intuitive.

Especially in business. This means that what SEEMS like it will work, probably won’t and what WILL actually work wouldn’t have been guessed in a million years.

Winning with your niche or your new product is often about doing something that isn’t obvious before you see it.

If you want to find what works, you must study the masters and then test, test, test until you find what works.

As a small business, you REALLY can’t afford to make mistakes. Unlike a big business who has a little room for error, one giant mistake on your behalf can wipe out all of your money.

An hour spent testing, saves ten and later you’ll see how a dollar spent testing, saves ten.

And now I’ll refer you to two posts that went ocean deep on this topic from this course . . . 

The Single Most Important Marketing Strategy That Eben Pagan Hammers To Death In His Guru Blueprint course – Part 1

The Single Most Important Marketing Strategy That Eben Pagan Hammers To Death In His Guru Blueprint course – Part 2

Module 4: Creating Valuable Content – How to Format and Communicate Your Ideas, Techniques & Other Content For Maximum Clarity & Maximum Value

Here’s the rule of thumb: Eliminate Misunderstanding

Don’t just try to force your message across. Work to eliminate all possibilities of mis-understandings.

When you say something one way, Eben estimates that there’s an 80% chance of being misunderstood. If you say the same thing 2 different ways, it probably cuts the chance of misunderstanding in half to about 40%. If you say it 3 different ways, it cuts it in half again, and if you say something in 4 different ways, you have a very small probability of being misunderstood.

There are 4 different ways to communicate anything and they correspond with the 4 ways people learn, think, communicate and teach.

Every time you teach something, every time you write a piece of content, every time you make a video, it’s important that it be a complete communication. A complete concept. A complete self-contained concept that is understandable all by itself.

What do you need to include to give people a clear idea/concept?

Introduce your idea:

  • You must talk about what you’re gonna talk about.
  • Then you talk about it and give the conceptual and practical action steps
  • Wrap up, summarize, and get the other person into action

It’s easy to forget that the person we’re talking to doesn’t have all of our experience and they don’t have an on ramp to the ideas that were given to them. And so if we just toss them in the random puzzle pieces, they’re trying to put them together blindly without seeing the cover of the box.

When we give an intro, we say what we’re gonna talk about and why it’s important to listen, then we give some theory and then give some action steps, then summarize and get the person to take action, that’s when our communication is complete.

The 4 Learning Styles

There are 4 different ways people learn and 4 different ways people teach and when we use all 4 of these, we dramatically decrease the possibility of misunderstanding and dramatically increase the chance that the other person fully gets what we’re trying to communicate to them.

The easiest way to understand these 4 learning style is to think of them as asking a question. Here they are…

1. Why?

Why do I need to learn this? You need to get them excited to learn. Tell them what’s in it for them if they learn what you’re about to teach. You also need to tell them what they’re going to avoid if they learn it.

You need to use both pain AND pleasure.

Example: If you use what I’m about to teach you, you will lose weight. If you don’t use what I’m about to teach you, you will not lose weight and if fact you will probably gain more.

For the why learning style, they can’t hear you until you’ve connected up what you’re about to teach them with the benefit or the result that they want. So always explain, the outcome, the result, the benefit that the person about to embark on this journey will get.

And also explain the pain and the frustration, the fear that they’re going to avoid if they learn what you’re teaching them.

2. What?

These are the theoretical types. They want to know what they’re going to learn. They want the concept and the theory.

This type of learner loves to know the history, the science behind what you’re teaching. If you can talk about a study that was done about the topic you’re discussing, they’ll love it.

You can also explain the history of how you figured out exactly how the system works. If you can, show them a map of how all the pieces fit together. You want to zoom out and give them a conceptual view.

The example for a weight loss product would be explaining how the body puts fat on and how it sheds fat; the science behind it.

3. How?

And they need a recipe. They want specific action steps in order to learn.

Each of the action step involved… 1, 2, 3…

4. What If?

What if I go out and do it? What will happen? This one is where they see themselves using it and the result that comes from using it and that’s how they learn. And ultimately come to understand once they’ve used it in the real world.

Everyone needs to do this.

So at the end of your content you would summarize and say, “Here’s what to go and do, right now to get started! As you’re taking action, here’s what to watch for to determine if it’s working, here’s what to watch for that tells you it’s not working.”

Module 5: Advanced Product Creation: Concepts & StrategiesTips, Tricks & Shortcuts To Creating A Valuable Information Product

Your “Product” Is An Obstacle To Your Prospect

Your customer doesn’t “want” your product – in fact, it’s an obstacle between them and the results they want.

People want the result, the outcome, their desire, their problem solved; not work.

In the instance of weight loss, people don’t want a book or a training or support – they want the weight off of their body.

Most business owners think of their product as the grand solution and that it’s gonna help them solve their problems. What the prospect really see is one more thing that they probably won’t do that’s standing between them and what they want.

When you start embracing the reality that your product is an obstacle, this encourages you to create a much more valuable product. As well as a mindset that knows the importance of communicating the value of it differently so that it becomes valuable to others.

When you run your mouth and say “Buy my book. It’s the ultimate solution to your problem,” you’re communicating that you don’t get it.

When you see your product as an obstacle, it forces you to connect their unmet need to your product and invest a lot more time creating a product that actually delivers results instead of just information.

Every chapter, every segment, every concept within it, is somehow tied back into delivering them from pain and into pleasure.

Module 6: Serializing Your Content

What is serializing your content?

This means taking one idea and creating many pieces of content out of that one idea. One of the problems that comes up when you’re putting together marketing for your product, is you run out of ideas that you give people to help them change their life.

The good news here is that humans don’t learn things the first time they hear or see them. This means that we get to teach the same material over and over and over but when you change the perspective you can make the content even more learnable, more valuable.

This is key because the only time we actually learn something is when it changes our behavior.

So from now on, don’t teach your ideas, your concepts until your customer’s know them in their mind. Keep teaching them until they change their behavior. And tell the customers that they need to keep learning this until you change your behavior.

We as humans are fond of saying “Yeah, I already know that,” when we hear an idea we’ve heard before but we really don’t know it until it’s actually changed our behavior.

So the more times we hear, see and then PRACTICE something the more likely we are to really GET IT!

Remembering, believing and then USING is the process our mind goes through. But one of the key elements is to see and hear it from different perspectives. The more angles we get, the more likely we are to understand something.

This means that you want to create several pieces of content, whether they be blog posts, videos, email newsletters, podcasts, or any other format that explain the same basic concept through different perspectives, examples, and actions. THIS is what is meant by serializing your content!

You’re not just taking the idea and paraphrasing it a bunch of times. You’re taking the core great idea and shining a light on it from many different perspectives so that the mind can really grasp it.

Module 7: Creating Quality Audio & Video Products

The Most Important Part Of Creating A Beautiful Video Production

It’s the lighting.

The lighting is EVERYTHING. If you have shitty lighting but a $100,000 video camera, you’re still gonna end up with bad looking video. But if you have great lighting and a cheap camera, you can make videos that look beautiful.

The lighting that Eben uses looks natural. It doesn’t look like he’s got a strobe light on him and it’s not flat or one sided. He’s actually got seven lights surrounding him all working together to create this effect.

You don’t have to use seven lights.

The most important light he uses is called a Day Flow Soft Box. It’s a square light that’s in a black casing and it’s got some fabric over it. The fabric is diffuses the light and gives a really nice lighting effect. They cost something like $150-$200 bucks. Set this at about a 45 degree angle and you’ve got a nice effect.

The black background in his videos is just a piece of black paper that he got at the photography store for something like $47. bucks.

The second most important light that he uses isn’t a light at all. It’s called a reflector.

It’s a silver, flexible material that’s on a stand. You can also get this at the photography store. His cost about $50 bucks. With this, you put it across from the soft box and it lights up the other side of his face.

These two alone create great “Character Lighting” – one side of him is light a little more than the other.

The other accent lights that he uses are little $8 dollar spot jobs you can get a Home Depot. The light bulbs themselves cost like $3 bucks and you want to remember to get Daylight balance so that it matches the others. The rest of the 7 lights are these cheapo’s.

One sits directly behind him and lights up the back drop. The other is above and lights up and gives a subtle accent to the side of his body that is facing away from the soft box. Then he puts the last two in front of him so that he can get what’s called a “Catch Light” and you can see his eyes nice and clear and give a reflection.

The key to remember is that the key to making this video look good is the Soft Box.

Module 8: Designing Your Opt-In Page

What Do You Say On Your Opt In Page?

There’s two key elements…

  • Your initial statement or promise

This would be your headline or the opening statement in the video.

  • What the customer is going to get or learn by opting in

What’s in it for them?

Both the text landing page and the video landing pages he likes to use go through this process. Headline, then bullets of what you’re going to get when you break on through to the dark side.

The only difference between the two is one you have to read yourself and the other one is Eben reading to you off of his teleprompter. Yes, he has a teleprompter he uses for his videos. He showed it on the lighting video.

The key with landing page is communicating what the prospect is going to get right now by opting in.

This means you need you need to use everything you’ve learned here so far to solve a big, emotional challenge so you can deliver a big result. Ideally it’s a free report, free video, or some other kind of educational content.

You need to keep your landing page SHORT. It should fit on one page. WHY? Because people are in a hurry. If they have to think about it, figure it out and scroll down, they’re usually gone. They don’t have time.

Tried & True Formulas For Headlines & Opening Statements

The first one is…

“How To [get what you want/avoid what you don’t want]” – You can’t go wrong starting here. It makes you focus what you say, is oriented towards getting a result which is what people really want. And what you put after “How To” is what they want or what they want to avoid.

With a video you might start with “You’re about to learn how to… [get what you want/avoid what you don’t want]” And this is where you insert some of your ideas of your elevator pitch or your unique selling proposition as well.

The next step is to give some short bullets: Specific benefits and specific results that people are gonna get or learn or be able to do when they come to the dark side.

Example:

Text Page: “How to lose 10 pounds of fat in 30 Days”

Video Landing Page: You’d start out saying something like… “You’re about to learn how to lose 10 pounds of fat in 30 days,”

Then, you give additional bullets of what you’re going to teach…

“In the free report you’re about to read when you come inside, you’re going to learn…

  • The best substitute for sugar that actually tastes sweeter than sugar, that you can eat as much as you want without gaining weight…
  • The best food to eat in the evening that actually burns fat while you’re sleeping…
  • What to eat for breakfast in the morning that not only fills you up, but also get’s rid of sugar or junk food cravings all together…

Then finally at the end, you want to get them to opt in.

You need to tell them specifically what they need to do to opt in so that they can come to the dark side and get the free awesomeness that they want to learn about.

And so you’d say something like…

“To come inside and read the free report and learn how to lose 10 pounds of fat in 30 days, jus enter your name and your email address here…” and then you’d have the name and email address boxes and then a button that maybe says… “Free instant access”. He likes that for his button copy. Other people have also tested that, “Free Instant Access” and gotten great results.

The following was a whole another topic covered in the same weeks module. Check out 14 Strategies For Great Design For The Direct Response Online Marketer by clicking on that link.

Module 9:  Creating Newsletters & Follow Up Content

This section is all about building content that allows you to develop a relationship with your prospects.

Sending follow up content to prospects who’ve bought from you or just opted into your list is another way to optimize your marketing. When you build your business you’re gonna find that a shit ton of your sales come way after the first time someone has visited your website.

Every contact that you don’t make equals sales that you don’t make!!! And income and money that won’t come to you!

What are newsletters and follow-up content really about?

They’re about building a relationship with a customer.

When someone first shows up to your website, they don’t know you, they don’t like you, they don’t trust you yet, they don’t really know anything about you for the most part and they’re very likely skeptical which means they’re highly unlikely to buy.

But if you consistently follow up with interesting content, what you’ll find is that the sales that you’ll make cumulatively on the back of your follow up content are much higher than the sales that come upon a first visit.

What makes for interesting content that builds a relationship, that builds trust, that makes you more credible and ultimately makes people want to come back and buy your stuff?

1. Relevant –

Google has brought the whole of relevancy to the forefront of our focus.

Relevancy means it’s a good match for what the person’s interested in. In google they use their super computer network so that when you type in your word or phrase, a list of results that are relative to your search term show up.

You want to make sure that what you’re talking about in your newsletters, videos and other follow up content is a fit with the prospects interests. This is going back to what the prospect is afraid of, what the prospect’s frustrations are what their anxieties are, or what their desires are. The next thing you want in newsletters and videos is…

2. Specific Techniques That Lead To Specific Results –

People love techniques with action steps. They love tricks. An idealistic prospect thinks that they can probably solve their problem if they just had the right magic trick to do it. So if you’ve got a great technique, you want to give that to them.

3. Involving –

Well how do you involve someone in a video they’re passively watching or a newsletter that they’re reading. One way is to ask them to contribute. You can ask them to write in and ask you a question or contribute some of the content in some way. Another way is to have them do exercises that they can see positive results from.

This is a key to building trust.

4. Fascinating –

You wanna rivet people to your content because it’s really interesting! You can only afford to use content that has this element to it.

5. News/Discoveries (science) –

New information is perceived as much more valuable than old. That’s what so powerful about a site like Mashable.com who’s whole purpose for existing – as it seems to the reader – is to keep them up to speed on the technology scene.

People love to hear about emerging trends and stuff that was JUST figured out.

He recommends putting out content everyday and that when you do, you use the four learning styles (What, Why, How, What if) as well as the Four Factors of Communication That Ignite Excitement In The Minds Of Your Perfect Prospects (Specific, Concrete, Emotional, Connected to Result) when putting it together.

Module 10: Creating a Compelling Marketing Offer – Simple Steps For Writing Copy . . . Even If You’re Someone Who Doesn’t Think They Can

First Person Singular –

Whether it’s headline, body or headline copy, it’s important to speak in the First person singular – talk TO, not AT. You treat it the same as if you’re sitting in front of one person and talking TO them.

A big mistake made by amateurs is talking AT a large group. On a video, this sounds like, “Hey all you people out there,” instead of saying, “Hi. It’s Eben.”

Conversational Tone –

The point here is not to get into a mindset of writing copy or making a video or a sales piece. The mindset to soak into is that it’s you and one other human being in a conversation together.

This is part of the objection of doing all of your short consultations and selling of coaching in person so that you can feel into this energy of how a conversation with a person with these specific problems or desires goes.

What kinds of questions come up, what’s the first thing you’re gonna say, what kinds of questions you ask that lead to the opening of a person, what kinds of things that they say back etc. so that when you’re writing your sales presentation, you’ll know how the conversation flows.

Speak-write –

You want to speak in your writing.

You’re not writing academically so that you can get a good grade. You’re writing to communicate with another human being. You write the way you would say things.

This means abandoning some rules you learned in school.

You’re thinking about the way you would say it out loud to a person and then you’re typing it out that way. He writes all of his copy like this so if you’ve ever seen his copy, you know what this sounds like.

Sometimes you have to use dashes, or dot, dot, dot or short sentences that are a little awkward, but that what makes it come out like you talk. You especially want to do this if you’re doing a screen capture video script or a video of you talking script.

If you wrote the script so that you could get an “A” on it from a professor, you’re gonna sound weird and stilted.

One of the best ways to do this is to get out you’re little recorder or start recording on your computer, and just say what you would say to another human if they were standing right in front of you, in order to convince them that this was a good thing that they should invest in.

Then, take what you said and transcribe it, clean it up a bit, and roll it out.

Short words, short sentences, short paragraphs

If you’ve read any of his emails or any of his blog posts you’ll notice that he uses short words, short sentences, short paragraphs.

Often he’ll make a single sentence, a paragraph.

Some people who majored in English or taught elementary school tell him it drives him crazy when he does this, but no one ever asks why he does it.

The answer is, because it works better. No one gets excited when they see the great wall of china wall of copy facing them down. But bit by bit, next thing you know, you’re 12 pages into a promo and absolutely loving it.

Why short words though?

If you actually stick with one and two words, it keeps it simple. You aren’t talking above anyone. And the people who you wouldn’t be talking above to if you used bigger words can appreciate you making it so smooth.

Long Copy to Tell Your Entire Story

The reason you want to write long is so that you can tell the whole story.

You usually only get once chance to get someone to buy when they come to your salesletter.

The mindset to embrace when doing this is to imagine walking up to someone’s door and you knew they were a prime prospect, 1 in 100 who were ready to buy right now.

You knock on the door, they open up and you had to tell your whole story to them and at the end you pulled out an order form and a credit card machine and your product in your other hand and the customer has to make the decision as to whether to buy or close the door, what would you do? What would you say?

Would you give them a jingle? Would you give them the company slogan? Would you be cute and clever?

Nope. You’d want to grab their attention from the beginning with big benefit oriented statement that promised to help them solve their problem.

Then you’d tell them very interesting things one chunk after another that speak to the benefit, the desire, the solution they want.

Next you’d give them a run down of the bullets of what they could expect to get out of the thing. Then you’d take away the risk. Tell them the price in a way where the value was framed correctly and then hold the thing out and tell them, “Here’s what to do if you want to buy.”

The most frequent question he gets asked about this topic is, “Does anyone read those 30 page salesletters?” Or “Does anyone watch those long ass videos?” And he has to tell them to notice that they sell a metric shit-ton of information products.

You have to imagine they’ve tested this at least a couple times on their websites. Maybe dozens of times. Of course it works. As long as you do it right.

The reason why it works so well is because you will read every word of something that is promising to help you solve a problem that is very, very important to you.

Module 11: Advertising, Affiliate Marketing & Advanced Product Launches

The most powerful form of marketing is endorsed relationships.

Jay Abraham has said that if he could only have one marketing weapon, and only one, this would be the one he would choose.

It’s one thing to run an ad on someone’s site or to have an ad on Google or to have a search listing, but it’s another thing to have them mention you in their newsletter or other publications.

But it’s an entirely different thing to have them go to their entire list of customers and say, “Eben is the best on the planet at teaching people how to build a business online and you should go and sign up for his course.”

An endorsed relationship based on mutual trust.

This is where someone who already has a relationship with a group of customers says to them, “You should trust this person,” that is the most powerful form of marketing on the planet.

See why this is so valuable and how to do it in this post here . . .

Module 12: The Psychology Of Making An Irresistible Offer

Don’t Sell Too Far In Advance

One problem that he’s found that guy’s he coaches in his dating advice business run into is that they’ll walk up to a girl and instead of just saying, “Hey, how are you doing?” and just having a normal conversation, they walk over and say, “You’re really beautiful. Can I take you on a date some time?”

So walking up to someone you don’t know and asking them if they want to go on a date with you sometime is a HUGE commitment. It’s too much pressure, too soon.

“Hey, how you doing,” is a much lower commitment. You start with small talk, get their number if small talk was fun, and then if the next conversation goes well, go out on a date, etc. etc.

This is a multi-step approach that’s accepted when two people first meet each other and pursue a romantic interest. Well guess what? Same thing applies in marketing products and services.

We have to remember that just because we’re familiar with what our product is and what the benefits of it are, our ideas, our beliefs, our ways of doing business… other people aren’t.

They haven’t been around so we have to very carefully walk them from the point where they’re out searching for solutions to their problems… to them seeing one of our ads, to opting in to get something free from us, the next step of introducing them to the benefits that we offer them, to the next step which is introducing our solution, and the next step which is building value and taking away risk and then the next step which is purchasing.

We want to make sure all these steps align with each other so that they’re one narrative that really makes sense to that person.

This DRAMATICALLY affects how we do each step.

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So there you go.

A big ass highlight reel from this monstrous value-packed course. This was one of the longest courses I’ve taken notes on and also one of my favorite because of how much I learned from how thorough Eben is when teaching.

And in the same light, I’d feel lucky if I were you because you didn’t have to do the note taking part. You just get to fast forward to all the good stuff. Enjoy.

Talk soon,

Lewis LaLanne aka Note Taking Nerd #2

PS. If you can’t get enough of ninja-fied Eben Pagan information on kicking ass, you’ll definitely want to see the small business marketing strategies he laid out in this super high end seminar here . . .

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