Hey You,

Resistance is futile when you follow these 12 rules

 

It’s Lewis aka Nerd #2 aka L.L. Cool Nerd.

Today you and are going to look at small business marketing strategies that allow your prospects to give you their full attention when presenting to them in person, over the phone, on a webinar, or a training video.

For years now, people have paid Jay Abraham and Chet Holmes thousands and thousands of dollars to learn this info either when they went to the PEQ (Performance Enhancement Quotient) seminar or when they bought the home study.

So pay close attention and you’ll see the twelve rules Chet Holmes followed to grab the eyeballs of Charlie Munger (2nd in command to one of the richest men alive, Warren Buffet) and Jay Abraham and Tony Robbins in order to keep them riveted while presenting his employment or joint venture offer to them.

Following these 12 rules just in those three presentations he did to those men above have led to him doing doubling the sales for Charlie Munger’s company, co-hosting several ultra-prestigious, ultra-expensive events with Jay Abraham, and co-hosting another exclusive high-end seminar with Tony Robbins, all of which have led to him not only becoming famous but rich on the back of these gentleman’s customer lists.

I highly advise that you print these out and keep them handy until you’ve committed them fully to memory where someone could wake you up in the middle of the night and ask you, “What are the 12 rules for presenting?” and you could rattle them right off, 3/4 asleep.

It’s my promise that this memorization or keeping these visible for preparation for a presentation will pay off very well, if only in diminishing the stress you might have for how to present.

So now on with the show with the first rule . . .

 

1. Remember that your visual presentation is just an aid, it is NOT the presentation . . .

YOU are what you want them paying attention to. If you can, take control of the visual aids; be able to shut them off when you feel it’s necessary. You want to drive all your points home, not have them spacing out on your graphic…

2. Recognize that using humor can raise interest and attention by 700%. Find ways to be funny . . .

Refer to Dan Kennedy’s “Make ‘em Laugh and Take Their Money” for some excellent insight into getting laughs while making business presentations.

3. Practice the presentation each and every time before you present.

Be sure that you KNOW what’s on your slides cold, so that you can present it properly. Be comfortable with everything you’re communicating. The better you know the information, the less likely you’ll be disempowered by it.

4. Be sure to presell . . .

As you start the presentation, you’ll want to get them really excited about each of the to pics you’ll go over… “The 5 most dangerous trends in…” “The 7 mistakes that cost you a fortune…” “8 ways to make more profit per customer.” Put these on your “agenda” slide, and be sure to get them WANTING to hear that information before you even start.

5. Visual aids are REALLY important . . .

SO much is communicated visually. Without visual aids during a presentation, people will tune in and out, because they can think at about 500 words a minute, but people only speak about 100-150 words a minute… The visual gives them something to keep them hooked while you’re speaking.

6. If you sell by telephone a lot, you can actually instruct the person on the other end to draw out simple diagrams while you’re talking…

This will give them something to keep ‘em interested (cool idea). A good diagram for this one is to have them draw a pyramid, then put a line through the top 10%, then another one with the next 20%… The top 10% are currently buying what you’re selling. The next 20% are open to the idea. The rest don’t care. The best advertising speaks to all 3 levels (this is how we can educate to generate interest and desire to buy).

7. Have NO MORE than one main message per slide/page . . .

At the most, 4 bullet points, preferably 2 or 3. Try to have a graphic on every page so that there’s visual stimulation

8. Keep it fast paced . . . 

You don’t want to keep one slide up for 5 minutes… Go through it at a fairly quick pace while getting your information across.

9. Whenever possible, use facts and statistics . . .

They add tremendous credibility to you and your message. This is where your market information pays off HUGE.

10. Well told tales increase recall b y 26%, so tell stories during your presentations . . .

String together stories that lead the people to want to do business with you; when choosing stories, always remember that goal.

11. Take control of the meeting . . .

Something as simple as having everybody get up and stretch for a second establishes you as the person in control… It’s a good frame to be in. You can have people move, bring people closer to the front, basically give a command. After they follow it, you’ll be in a MUCH better place.

12. When doing a one on one presentation or a pitch, NEVER have a desk between you and the prospect . . .

Ask them to move, tell them it’ll be easier if you’re both facing the same direction, whatever. Take away that disadvantage.

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There you have it.

Follow these guidelines and I assure you, you’ll never have to worry about losing your perfect prospects in your audience.

Sure, you’ll lose people who can’t buy or have no desire for what you offer and shouldn’t be in front of you in the first place but your perfect prospects will stay glued to your presentation and be best prepared for what you ask them to do next.

Remember to print this out or keep somewhere where it will remind of these 12 elements that make your presentations a pleasure to consume and buy from.

Talk soon,

Lewis LaLanne aka Note Taking Nerd #2 aka L.L. Cool Nerd

PS. If you want more kick ass small business marketing strategies from Chet Holmes you’ll definitely want to see this post where I’ve given you some incredible insights he presented at the Ultimate Business Mastery Seminar he co-hosted with Tony Robbins . . . and if you want the ENTIRE set of 100+ pages of notes I took on this 4 day event, you’ll definitely want to click here now to put your hands all over those . . .

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