Full Frontal Notes That Undress Small Business Marketing Strategies That Dan Kennedy Uncovered While Interviewing The Mayflower Madam – Sidney Biddle Barrows

Hey You,

Not all escorts/products/services are perfect. See how to work around this issue

 

It’s Lewis a.k.a. Nerd #2 a.k.a. L.L. Cool Nerd.

Today I’m back with even more stealth secrets from the billion dollar sex industry (If you missed Part 1 click here to see it). And we’ll let the wisdom start flowing with this point here . . .

One of the tactics that salespeople and marketers can and should use to establish trust more quickly is “the damaging admission.”

It’s admitting that no product or service is perfect.

It’s identifying a small flaw in what you do, before highlighting – or during highlighting – all of the wonderful benefits of what you do. It makes you much more believable, and hence establishes trust much more quickly

Some salespeople are terrified of being completely truthful, but in reality, it’s one of the most powerful sales techniques, because it immediately creates trust

Here’s exactly what Sydney has to say about how she used this in her escort service . . .

“Well I think the #1 thing that clients want to know is that you want to satisfy them, that you’re not trying to push onto them what you have, that you really genuinely care about what they’re looking for, which is what you really should be doing. So we really made it a point in the beginning to, you know, ask “What type of young lady are YOU looking for? What is the most important thing to YOU?” So that they get the feeling that you are going to custom tailor whatever it is you’re providing to their wants, to their desires and to their needs.

I think that that’s the #1. #2, like you said is, if you can’t fulfill all of their wants, desires and needs but you’re real honest with them up front and say, “I Can do A, I can do B but I can’t do C.”

Or, “which is more important to you, A B or  C?” and let them choose which is less important. And then if you don’t have or you can’t deliver what it is they want, tell them, I often, I would say sometimes that, “I’m really sorry, I just don’t have someone of that description who is working tonight.

However, on Thursday, (because the girls gave me a schedule) I have a young lady named Marjorie who is just what you’re looking for. Are you going to be around Thursday?” “Well, no I’m not.” “Well, I’ll tell you what, the next time you’re in town why don’t you call me a week ahead of time and you can pre-book and that way I’ll make sure that Marjorie is working on the night that you’re going to be here.”

But can I tell you something. Even though Marjorie wasn’t available that night, usually but not always, he would book somebody else that wasn’t necessarily really what he was looking for but at least he knew what he was getting. He knew that we knew what he wanted and that we were planning the next time to give him exactly what he wanted.

He could always call another agency and be promised the moon, you know, and get a meteor, so why wouldn’t he just stay with us and he’d get somebody who wasn’t absolutely perfect but at least he knew what he was getting and he was doing business with people that he liked and trusted.”

Get This Presentation Of Your Damaging Admission Right

When you’re creating sales scripts, when you’re crafting the way that you present or that you ask questions, it’s a very important that you do it yourself.

You can’t just listen to one end of a conversation, because you’re going to miss the hesitation of the prospect, you’ll miss their reaction, and their response. It’s very important that you get your hands dirty, and actually participate in the script.

A very powerful distinction . . .

Never tell people outright that they will get the best possible outcome of your product or service.

Say to them, instead, “In the best case scenario, you will be feeling great in one week. However, there are a lot of people that it takes 2 or 3 weeks for them to feel better.”

When you do this, they can and want to say to themselves, “Well, I’ll be in the best case scenario.” Because most people think that they’re above average, that they’re somehow favored. And if it doesn’t end up happening, then they’ll remember that you warned them of that, and so you won’t have violated their trust

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So there you go. Another example of why your business has more in common with an escort service than you think it does.

You see how powerful this is?

You see how you can apply this what you sell?

Go do it. And if you want to show me what yours is in the comments section below, I’d love to see it.

Talk soon,

Lewis LaLanne a.k.a. Note Taking Nerd #2 a.k.a L.L. Cool Nerd

P.S. If you want to see more small business marketing strategies and Dan Kennedy marketing notes, you’ll definitely want to click here now to go put your hands all over these notes now . . .

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