Hey You,

productivity tips-small business marketing strategies-eben pagan

This woman is serious about efficiency but there's a difference between efficiency and effectiveness

It’s Lewis a.k.a. Nerd #2 a.k.a. L.L. Cool Nerd.

Have you ever experienced the coaching Eben Pagan dishes out live at one of his Platinum Membership Group Days? No? Well, now you have.

I have some quick productivity tips from my notes from one of these events where he revealed to the group the only three things they should be doing in an information marketing business.

These are the three activities that punch the pedal to medal and drive your small business marketing strategies to perform balls to the wall which is the fastest path to profitability.

Here’s the first tool for figuring this out . . .

1. The Productivity Pyramid

You take a triangle and break it into 4 levels.

The Top Level is labeled as “High Lifetime Value”

Level Two is labeled as “High Dollar Per Hour Value”

Level Three is labeled as “Low Value Per Hour Value”

Level Four is labeled as “Zero Value”

Because Eben can draw better than me, here’s what it looks like on paper…

Here’s how this works . . .

Zero Value Activities

In life, there’s tons of things you can do that bring ZERO value to your life. And in fact, these ZERO value activities can have a negative effect on you.

What you’ll notice is that not only is of what the majority of people are doing having zero impact on their life, it’s actually counter productive. Eating large quantities of food that offers your body no nutrition – cookies, candy, chips, etc. not only has zero value but it’s actually slowly killing you.

Laying on the couch, not moving your body is not just zero value but it actually is weakening you.Watching the news and retard television excessively, obsessively, is not only of zero value but it’s actually making you dumber.   This is what happens to you when you over-indulge in zero value activities . . .

Low Dollar Per Hour Activities

This is the $5. – $10. – $20. an hour stuff – filing, hand addressing envelopes and stamping them, cleaning the bathroom, inserting info into your spread sheets, etc.

High Dollar Per Hour Activities

This is the stuff that allows you to make $100 – $1,000 an hour for.

An example of this could be consulting for an hourly fee – in person or over the phone.

Another example of this could be connecting with affiliate partners and getting them to mail right now.

Another example is writing your copy or writing copy for others for a fee.

These are activities that make money in the short term.

High Lifetime Value Activities

This is stuff that’s urgent, but not important.

This is the stuff that can has high value over the lifetime of your business. Creating a product that’s going to be in your catalog over the next twenty years is a high lifetime value activity.

Training someone on your team, that going to run an important area of your business is a high lifetime value activity.

Making an initial connection/introduction and bringing value to an super affiliate first over weeks to months could fit into this category.

These are activities that make money in the long term.

I Think I’d Win Money Betting Your Day’s Pyramid Isn’t Upside Down

So if you sit down and make a list of the things you’re doing everyday, and put them in these four quadrants, what you’ll typically find is that you’re spending the majority of your day doing zero value activities, little more time on low dollar per hour, little bit on high dollar activity, and the teeniest amount of time on high lifetime value stuff.

This is the average person’s existence, people who don’t come to sites like these and make discoveries and then take action on what they’ve found.

Your objective is turn the pyramid upside down like this . . .

You’re spending most of your day doing high lifetime value stuff, the next highest doing high dollar, next doing low dollar, and the very amount of your day is spent doing zero dollar and hour stuff.

Eben feels that in an information product business, the thing you should be doing is creating products, marketing, and relationships. That’s it.

Almost anything you’re doing outside of this is wasting your time.

Products, marketing, and relationships have high lifetime value as well as high dollar value. 

ACTION STEP:

So, what you do is take out a piece of paper and write down the list of things are within these categories and you put them in the order that you should be doing them.

Let’s say you decide after doing the specific analysis of your business, that the most important thing you could be doing is creating products

Maybe number two is Write Copy.

Number three might be make content videos for your blog.

And number four is Train Your Team.

A great way to start figuring out how much time you’re going to spend on each of these would be to say . . .

I’m going to spend 50% of my time doing number one . . .

I’m going to spend 25% of my time doing number two . . .

I’m going to spend 12% of my time doing number three . . .

I’m going to spend 6% of my time doing number four . . .

And leave the rest of the time to do everything else.

Of course, your situation isn’t gonna match perfectly with this but this gives a starter curve to work from and customize on your own.

If you use this formula and you’ve got ten things and you just keep cutting in half the percentage of time you spend on each activity according to most to least important, you’ll see that it makes sense.

Making The 80/20 Principle Work For You

The 80/20 principle rules your workday and everything else in life.

80% of your results come from 20% of your effort. If you go to a chicken coop 80% of the edible eggs, come from 20% of the chickens. Go into a company, 80% of the sales are coming from 20% of the sales force. This principle applies across the board.

We screw ourselves up by not saying, “I gotta eliminate 80% of my work because only 20% of it is bringing home the desired results and I gotta keep plowing the 80% into the 20%.”

When you put the 80 towards the 20, you can multiply your results by 5 times just with this one simple move.

Do This Now . . .

So now, make a list of the 7 most valuable things you do with your time in your business that are high lifetime value and high dollar per hour value. And try to skew towards high lifetime value. Focus on products, marketing, and relationships (could be relationships with partners, vendors, or employees).

Now make the list starting with highest priority activity that you do now (of course this will probably be different three years from now).

Focus here on what rings the cash register or the things you did in the past that were the difference that made the difference and prioritize them 1-7.

And now use this as your guide for planning out your day tomorrow. Just take that small step. Try it out and feel free to share with me in the comments section below or email me like you like to, what it felt like to come at your work day from this angle. 

I look forward to hearing about your experience.

Talk soon,

Lewis LaLanne a.k.a. Note Taking Nerd #2 a.k.a. L.L. Cool Nerd

PS. If you’re at all interested in ramping up your effectiveness in the style of relationship building Eben recommends that allows you to ramp up the effectiveness of your small business marketing strategies, you definitely want to click here now to get see these productivity tips . . .

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