Don’t Get Coaching Or Give Coaching On Small Business Marketing Strategies Again Until You’ve Absorbed These Incredible Personal Improvement Insights That Reveal Why The Most Talented Of People Don’t Perform Up To Their Potential 

Hey You,

It’s Lewis a.k.a. Nerd #2.

If you’re a coach or a consultant who’s daily bread depends on you getting people to take action, I believe you’ll feel very lucky to be reading this now.

And if you seek out coaching or consulting, I believe you’ve now discovered the X Factor you should be looking for in anyone you’re asking to give you new insights which lead to new actions and behaviors. 

The reason this post is so important is because I believe the majority of people approach everything ineffectively – money, health, relationships, work, sex, everything.

So if you hate wasting your time and your effort, pay very close attention to what I’ve learned from this world famous peak performance coach on the methods he’s found that get outrageously incredible results with the people he trains that you can easily carry over into your life. 

I’ve mentioned Mike Boyle briefly here before because I was so impressed with his thinking in terms of getting high performance out of yourself and others on top of his approach to getting into shape.

Now here’s why you should listen to this guy in reference to the topic of coaching people to desirable results . . .

Pioneer In The Industry

Michael Boyle is known internationally for his pioneering work in the field of Strength & Conditioning and is regarded as one of the top experts in the are of Sports Performance Training. He has made his mark on the industry over the past 30 years with an impressive following of professional athletes, from the US Women’s Olympic teams in soccer and Ice Hockey to the Boston Bruins, Boston Breakers, New England Revolution, and most recently the Boston Red Sox. His client list over the years reads like a Who’s Who of athletic success in New England and across the country.

As you can see Mike has been in the trenches for quite some time and what I want to reveal to you is how he came to learn that what he thought was most important to the success of his career (cutting edge workout routines) was the least important.

How A Stupid Idea Completely Transformed Mike’s Approach To Training

Mike started what he called CNS training based on someone telling him he was overworking his Boston University athletes. He took this advice from an authority he respected to heart and really questioned if he was pushing his kids too hard.

So he made changes that shifted his workouts to have a primary focus on upper body and lower body old school body building routine – Legs and back one day and chest shoulders and arms the other day. He did this even though he says flat out he hates to admit that he did it.

And he called this the CNS Experiment and people who sought out his expert opinion wanted to know whether it worked or not.

During the year they implemented this training they won the national championship with a record of 35-6-4. But he doesn’t call this definitive evidence for or against the training.

What he did find was that this shift in training made him make some drastic changes which were beneficial.

3 years prior to this, he felt like they weren’t a very good team. They had an okay record and he felt that if they had a draw back it wasn’t their strength and conditioning – it’s not like they weren’t strong enough, fast enough, but from a team stand point he felt they weren’t mentally strong.

So he decided they were going to start doing circuit training.

A guy over at Nebraska University came up with what he called the Survivor Circuit. This was a ten exercise circuit of basic exercises – squat, bench press, chin ups, leg extensions, leg curl, lat pull down – the most basic shit you could do at a gym.

They did ten reps one minute, ten reps the next minute with the only rest coming during the ten seconds it took you to move to a new station and they rotated through all the exercises for the day. So Mike decided to put together a basic 10 exercise circuit.

They did this workout 2 days a week and the third day they did a 35 pound plate muscle endurance exercise with a partner. They did this for 3 weeks with the idea that he wanted to beat these guys up a little bit with this circuit training and help do some mental toughness work.

He felt mental toughness was what they needed more than anything.

Here’s a clip from one of his events that shows the move, move, move, minimal rest aspect of body weight circuit training with a big group of people at one of his seminars . . .

Bizarre Shit Started To Happen

With this ten rep circuit they were doing twice a week, guys were getting physically stronger.

He had guys lifting heavier than they’d ever lifted before for more reps. Now if you aren’t in sync with the whole weight lifting scene and all of it’s dogma, you need to understand that the predominant paradigm out there is that you get stronger lifting heavier weights with low reps (3-5 reps) – not lighter weight with more reps (10 or more).

So he called his friend and told him about this odd occurrence that was happening even though they were doing something that was clearly not a strength work out.

This workout was so tough that it wasn’t out of ordinary for these guys to have to stop to go puke after only 2 circuits.

His friend told him the key to this success in one simple to understand sentence . . . 

“Psychology beats physiology every time.”

He said, “Who cares about physiology. When you get these guys in a group, 20 guys going at it at one time, competing, cheering each other on it changes the entire dimension.”

Mike thought to himself, “It does.”

Then the stranger thing happened. Three weeks before they were getting ready to go into their summer workout his captains came to him and said, “We have to keep doing circuits all through the summer.”

Mike said, “We can’t keep doing the circuit stuff through the summer. It’s not going to work. Can’t do it.”

They said, “You gotta figure out a way we can do it. This is how we’re supposed to be working out. It’s way better this way. No one can hide from what they’re supposed to be doing. We need to do this.”

So he started to think of how they could keep doing circuits and still get in the strength work they needed. This led to them coming up with a combination of High Intensity Training and circuits.

In HIT training, if you talk to the conventional weight lifting world – Olympic lifters, power lifters, and you threw out the word, “Intensity” they’d wanna know how much weight you had on the bar – what percentage of the maximum weight you can move did you lift. 80%, 90%, 100% – That determines intensity for them and the highest intensity workout is you lifting as much weight as you possibly can for one repetition.

For these guys it’s all about how hard did you work – how hard was the workout, did you go till you couldn’t do another rep?

So considering this premise of Psychology Beats Physiology they wondered why guys were getting stronger with only circuit training?

One Reason These Amazing Results Came To Be Was The “Peer Pressure Effect”

They’re working out with someone else and that other person is pushing them to do more reps and to put more weight on the bar. They had induced a camaraderie they hadn’t prior to this. And they were seeing everyone else perform.

It used to be that the four skinny guys would huddle up over at the last rack. They were never in the middle racks. They always went to the far end. Now they couldn’t use their rack anymore because they had to go through the circuit with everyone else.

With the HIT part of this training they decided that every day that they lifted, they would do a test before the circuit. So they combined the ideas.

Testing was gonna provide a challenge. It wasn’t a test necessarily for a one-repetition max but the idea was that every day he’d pick a lift and he’d assign a weight and they had to get it up as many times as they could. And you had to do it with everyone else watching.

This abandoned the ability for the kids to go down to the end rack with their buddy they had a unspoken agreement with that they were gonna go easy on each other.

They had 20 guys so they did 20 separate sets with the other 19 guys watching the one guy do his set.

He started out giving them loads he thought they could only lift five times. The results always ended up being them lifting it 6-10 times.

It was amazing to watch these guys with everyone saying, “Get another one, get another one, get another one,” and suddenly the kid didn’t want to just quit when it got a little hard. And they would embarrass the kids if they knew they could’ve done more but they didn’t and they’d goad them on to do more.

So everyone would do their test that day and then they’d go do their circuits. This how they combined the High Intensity Training max weight workout with circuits which led to them psychologically getting the best of both worlds.

The idea was to add weight every week. The gains were significant.

Why Is He Lying To Everyone?

Mike feels like he’s been disingenuous to everyone because he has two entirely different ways he trains his Boston College Hockey athletes and he has another way he trains his other professional athletes and the training doesn’t have that much in common.

He doesn’t believe circuits are for everyone. He believes that for some people it can be a disaster to go into circuit training. Yet at the same time, when he looks at the benefit of it for people working in team settings, he believes it can be incredibly beneficial.

You’ve gotta look at who your population is, and what you’re trying to get out of that population in terms of an end result because it’s clearly not going to be for everybody but at the same time he can’t underestimate the evidence he’s seen with these guys he trains.

He doesn’t have a good scientific explanation of why it gets results. People are always looking for the magic bullet within something that works and he’s come to realize he hadn’t found one with this as of yet.

One of the main problems people have with reading the workouts of elite athletes is that you’re reading the regimen of someone who is ALREADY highly motivated. There is no question as to if these people are trying to improve as hard as they can. For the general population the answer to this question across the board from work, to hobbies, to fitness, to finances, and beyond is an emphatic, “NO”.

But he’s noticed that when you put a group of kids under positive peer pressure, it’s unbelievable the difference it makes on their performance.

When the person realizes that everyday they’re working out they’re gonna be performing in front of nineteen other people they find a way to shine, even the underachievers.

He’s found that underachievers are really competitive in the weight room. When they aren’t pushed they just do enough to not get in trouble. But when you take this same underachiever and put them in a competitive situation, they activate their super powers and everything changes.

Are You An Underachiever Waiting To Be Called To Greatness?

He talks about one of his kids who was probably the most athletic basketball player to have ever played for Boston University. He was 6’ 8” and had a legitimate 40 inch standing vertical jump. He ran the fastest 10 yard dash they’d ever seen ever, anywhere. He was an absolute beast.

But he’s the perfect example of this. When they tested basketball players he had bench pressed 185 for 3 reps and he didn’t do those three reps explosively. Mike watched this and thought he’d slowly but surely get better. He’d only been in the country a couple of years ago and had never even lifted weights.

The next week they’re doing testing he told Mike he wanted to try and lift 225 pounds. Mike told him he didn’t think he could do it. He told Mike he would like to try.

Mike lets him and he explodes it up and back onto the rack. So Mike thinks to himself, “That was weird.” Their strongest kid steps up and does 275 and the wonder kid tells Mike he wants to do this next. Mike tells him he can’t because he’d only done 185 for 3 last week and didn’t know how the hell he’d even lifted 225 this week.

He tells Mike, “I believe I can.” And he proceeds to explode 275 up and back onto the rack.

So Mike asks him, “Why did you struggle with 185 for 3 last week?” And he said, “I’ve been paying attention and I realize that when you think I’m struggling, you don’t ask me to put more weight on the bar.”

Mike says, “Oh. So you don’t like lifting?”

He says, “No, but I like competing very much. And I’d like to win this contest.”

Mike is like, “Okay.”

Kid says, “I would like to do 300 hundred next.”

Mike said, “You would like to do 309 hundred?”

Kid says, “Yes. I think I can do it.”

They put 300 hundred on and this freshman from Nigeria benches 300 hundred pounds that day. He had no interest in training whatsoever. He had a very significant interest in competing and beating everyone else in testing.

This helped him realize that you don’t want to prescribe limitations to the kids. He switched up and started asking them to do as many repetitions as they could and he noticed they kicked into a whole different gear.

When you change your expectations, everything changes.

Mike had a soccer player named Allie who only stood five foot and weighed maybe 100 pounds. He had implemented a routine where he was testing these girls on the prior week she’d bench pressed 45 pounds 5 times.

Someone decided to have her try to do 45 pounds for 50 reps not knowing how many sets it would take her.

She lays down on the bench and easily blast out 5o repetitions. Mike is like, “What the hell was that? Who’s got her sheet? What does it say?”

Person tells him last week was 45 pounds for 5 reps.

So Mike says, “Allie, you di 45 for 5 last week and you just did 45 for 50 today. Can you explain that?

Allie says, “Yeah. I always do the weight they tell me to lift. Whatever they write on the sheet, that’s what I do. Last week they told me to do 45 for 5. No one asked me if I could do more.”

This is a 15 year old girl who does everything we tell her to do and they had waited till 9 weeks down the road to ask her to try as hard as she could.

How many years have you not tried as hard as you can because no one has ever asked you to?

They realized they’d only underestimated Allie’s maximum amount she could lift by about 50% and that she was TWICE as strong as they thought she was.

When you coach based on Psychology vs. Physiology – you change the parameters.

He started telling his guys they could get the hell out of the gym after they’d done two sets of 25 at a weight you thought they could only get 10 or 12 reps and they get two sets of 25 because he said they could leave when they were done.

These kids would go balls to the wall only because they knew they could leave if they did.

This changes your coaching mindset when looking to get what you want.

The big mistake coaches make is thinking everyone is like them. Everyone’s an athlete, everyone likes to lift, everyone is trying to lift as much weight as they possibly can.

One of his yoga guys he trains was bench pressing 95 pounds very slowly and one day Mike yells to him in the middle of the set, “PUSH!” and the guy almost throws the bar up into the air he shot up so hard.

Mike said, “That’s perfect!”

The yoga guy says, “Do you want me to try to move the weight faster?”

Mike says, “Yes, on the up part I’d like you to go as fast as you can.”

Mike was embarrassed because he’d been training this guy for 4 months now.

Yoga guy says, “Oh. I’ve been trying to move the weight as slow as I can. because in yoga we’re always working on our control.”

Mike says, “I never wanted you to do that.”

Then Mike realized he’d never told the guy what he wanted. He went from 95 pounds for 10 reps to 135 for 10 that day. He told Mike it was easier for him to explode up.

He’d been training people forever and only now was coming to this realization that he had to ask them to push as hard as they can. He’s now found that it’s important to add these components in and change the parameters for his athletes to aspire to.

How Much Does Your Business Coach Have Your Best Interest In Mind?

If you’ve seen the based on a true story mafia movie Good Fellas before I’m sure you’ll remember this line in the movie . . .

FUCK YOU! Pay me results.

When seeking out a coach or a consultant you want to find someone who knows that people thrive when they can’t hide from what they’re supposed to be doing and knows how to artfully slice through your bullshit stories you’ve been telling yourself for years now.

I imagine that if you have a feminine essence you’re cringing right now. But when this approach is done right, I believe this demand comes from a loving place and that you know the difference between it being said mean and it being said firm.

As a matter of fact, I believe all of us want the stern but loving parent who’s wise, caring, and brave enough to say, “Oh, you’re tired. Fuck you. Pay me the work you said you would so that you can go to sleep proud of yourself instead of slumping into your old familiar pattern of starting something and never finishing it.”

We all yearn for boundaries and to be challenged to reach towards the best we can be. But most coaches/consultants are either too big of pussies to love you THAT much or they’re just going through the motions hoping to god that nothing ever hinges on you never actually doing something so that they can never be held accountable for the damn good possibility of you failing.

One on one coaching I feel is optimal but if this isn’t possible, I think small groups are the next best option for this. 20 people max – think of it as a 2o person team, and the coach is .

But the key element to being in a group is that you have to be on stage in front of the other 19 people performing. This means when an assignment is given to you, you need to show up to meeting with the results of having done the assignment – good, bad, or ugly. And if you don’t, you get cut from the team.

Great coaching happens when you don’t get lost in a mob and there’s someone on top of you saying, “Dog died. Fuck you. Pay me in the action you said you’d take.”

Shit happens ALL THE TIME in our lives and we can’t crumble into the fetal position every time it does. A great coach knows this and helps you welcome it and then overcome it. These notes I took HERE on Dan Kennedy’s Renegade Retreat go deep into this topic.

Measurable Progress In Reasonable Time

If there was ever a core rally cry for what a coaching/consulting relationship should be driven by, measurable progress in reasonable time would be it.

I believe all coaching/consulting should be outcome based. You should know what you want (maybe the coach helps you get clear on this) and the coach should be able to help you reach the target.

There should be clear expectations on both sides – What does success look like from the perspective of both parties – The coach expects this of the student and the student should expect this from the coach and when these actions join forces you get people shattering their self imposed glass ceilings and making the impossible possible.

One brilliant example of this that was put on display for the whole world to see was Donald Trump’s Apprentice show.

As anyone could clearly see, the majority of the people participating were highly dysfunctional. And these were what they felt were the best apples of the bunch that applied.

Well the one thing that helped these underachievers complete ambitious projects in short periods of time was Trump being clear on the outcome he expected of them and in what period of time he expected it to be done in.

And those who couldn’t keep their head on straight in pursuit of this outcome were asked to leave. Trump’s “You’re Fired” tag line was the equivalent of, “Fuck You! Pay me in results.”

I’d bet you that no one in these people’s lives had ever demanded greatness from them at this level in the form of measurable progress in reasonable time.

What’s sad is that no one probably ever will again which is what leads people to eking out quiet lives of desperation. 

Buyer Of Coaching and Consulting Beware

Everyone can see you better than you can see yourself.

But not everyone has enough love, courage and wisdom to look at you and your behavior and give you enlightened feedback and instruction that gets you to suspend in disbelief all the dog turd beliefs that have been dumped into your consistent unconscious thinking and take step by step actions that slowly but surely lead you to on the quest for progress, not perfection.

Make sure that if you pay someone for coaching advice that there’s a specific and reasonable outcome that is to be reached. Losing 10 pounds in a month is a specific and reasonable outcome. Making your first $100 dollars online is a specific and reasonable outcome. Getting your salesletter/auto-responder written, formatted, and published is a specific and reasonable outcome.

And if the coach/consultant is willing to guarantee this specific and reasonable outcome, so much the better. 

And I believe you should guarantee that if you don’t take your action steps, you’re consulting/coaching agreement will end and you will not ask for a refund. Why cheat the coach/consultant out of their precious time or money they earned by living up their part of their agreement?

This would put positive pressure on both of you to perform.

I believe this is a differentiation factor in a world where information is becoming a commodity and failure and inaction is the norm.

So if you’re a coach or a consultant, I think it wise to look at taking this approach to separate yourself from your competitors who take on the roll of the therapist who has zero interest in you getting cured, only in you paying their fee over and over and over again. And if you’re on the hunt for a coach or consultant, these are conditions I believe will help you both you and them get what you both want – results to brag about. 

Please give me the counter to this argument I’ve made or give me any feedback you wish or any questions you have either by leaving a comment below or emailing me or by hitting the orange “Feedback” button on the left to speak privately with me.

Talk soon,

Lewis LaLanne a.k.a. Note Taking Nerd #2 a.k.a. L.L. Cool Nerd

PS. If you want some of the finest personal improvement and small business marketing strategies you could have as consultant or a coach, you’ll definitely want to put your hands all over these notes I took on Dan Kennedy’s Advanced Coaching and Consulting course by clicking here <—–