WARNING: I get XXX raw in this post so if your parents, preacher, professor, and politician make me a bad person for doing this, you should probably not play with me for the day. I wouldn’t want these voices in your head getting mad at you because you found kick ass small business marketing strategies consorting with references to porn

Hey You,

It’s Lewis a.k.a. Nerd #2.

Porn is like the famous pizza chain that turned their market on it’s head and took the nation by storm when they came out with their classic USP (Unique Sales Proposition) – “Hot, Fresh, and Fast”.

Nowhere in their USP did they imply anything about the pizza being good.

They knew their pizza was shitty and they knew that “good” wasn’t the leg to stand on. Fast was. And they became rich on the back of it.

Porn has done the same. Porn is a product. And for the most part it’s a poor quality product (I’ll tell you why I think this in a little bit). And forever now they’ve been able to get rich on a river of shit that promised you nothing more than it would be “Hot, Fresh, and Fast at Getting You Results”. No promise of it being good.

So What’s The Problem?

I ain’t gonna lie. As a self-proclaimed nerd I’ve seen my fair share of porn in my day. I love seeing me some good ole fashioned butt ass nekked women having a gay old time. (That Flintstones reference dates me doesn’t it)

But I trust that 99% of the women you see in porn aren’t having a great time. And yet, no one can argue with what a cash machine this business is. But porn’s primary ingredient is women and yet it doesn’t require these women be happily engaged in their work in order to rake in the cash.

My only question is, “How high is high?”

Maybe you’re thinking to yourself, “Well, what does it matter if they’re having a good time or not? People just want to see the naked chick getting boned, right?” I’d say Yes and No.

When men cheat in a relationship or sneak away and watch porn, they aren’t fleeing to better looks, income, or status. They’re moving towards a woman who exudes a radiant youthful vibe, not to be confused with youth. Sure, it’s a fact that the most

famous porn companies don’t make it habit to feature women that look like Jabba The Hut in their movies and that there are cute women out and about and that they get more looks than the frigid woman wearing the grease stained baggy sweat suit.

And yet, I am still convinced that the men who stray are gravitating towards brighter energy.

The single woman your boyfriend/husband works with who still adorns her body with jewels and bobbles and bright colors, who saunters sexily, who laughs and smiles freely and whose energy lights up the room is a shiny object to the moth called called masculine energy.

Men will totally risk FUCKING. THEIR. WORLD. UP. to experience sexy energy. Want an example of this? Look no further than Bill Clinton and Monica Lewinsky.

Hillary Clinton ain’t no super model but even she “looks” better than Monica.But Hillary’s hardened flat masculine energy left Slick Willy looking for somewhere to plug into in order to feel aliveness. And we all know Monica wasn’t the only woman he got busted plugging into.  

Say No To Zombie Porn

There’s gotta be jillions of megabytes of porn floating around out there and relative to what exists, I’ve only seen a sliver but when it comes to the energy on display in the porn I’ve indulged in, I’ve been highly disappointed over and over again with my experience.

And this isn’t because I was only buying bargain porn. The $70 dollars DVDs featuring the prettiest of the pretty stars were just as bad as the ones you could get for $20 dollars that featured the second string team women.

Why is this so?

Because the energy in porn is dead. It lacks soul, passion, connection, and excitement. It may as well be sold as some tired ass married couple “spicing up their life” pretending they’re actually experiencing more pleasure than the average person.

It actually reminds me of the show “The Walking Dead”. The zombies aren’t dead but they aren’t alive either and they move just enough to reach their goal. That’s the feeling I get from porn.

And this shouldn’t be a surprise to you because the porn industry isn’t immune to the 95/5 rule which says only 5% of people in any given segment of society perform at the level of outstanding (I’m going to introduce you to a how-to sex product that features a porn star that falls into this category) and 95% just do a good, okay or poor job.  

And yet porn ends up being the primary source of sex education (unintentionally), a poor education I might add, for the majority of men who are alive and have access to a TV, a DVD player, or a computer.

Don’t believe me? Let these stats I learned from Yanik Silver’s Underground seminar prove it to you then . . .

Some Fun Facts About Porn You May Not Know . . .

· $3,075.64 is being spent on porn every second of every day

· 25% of total search engine requests are dedicated to porn terms

· 72 million people visit porn sites every month (some portion of this is daily)

· 35% of all Peer 2 Peer downloads are dedicated to porn

With this big of share of eyeballs and attention centered on such an impressionable/desirable/ topic it would be dumb to believe that there wasn’t anything rubbing off on the person partaking in poundin’ his pud in front of it.

What Lewis Does NOT Want In His Porn

Why am I disappointed with 99% of the time I’ve spent with porn?

Because 99% of porn is the equivalent of an experience you have with the 99 cent value menu at a fast food restaurant – it fills you, but it doesn’t fulfill you. You love it in the moment but when it’s compared with a memory of what’s REALLY possible with food, you feel a let down.

95% of porn is the 99 Cent Menu of Sex On Tape.

It gets the job done in that it sends the blood down south but in the big scope of what an enlightened sexual experience can be, a person like me feels let down seeing people just suffering and slamming away through the motions in pursuit of paying bills.  

Some of you might be saying, “Yeah, you’re probably saying that because you haven’t tried animal porn, or clown porn, or gay dude porn . . .” or some other niche interest stuff you like.

For me, niching down isn’t what I feel would enhance porn.

That’s me though. Hell, I might be leading a sheltered life because I’m not watching donkey on man shows or guys having teenage girls take a steaming dump in their mouth while the dude is jerking himself off.

The most annoying thing about 99% of porn I’ve ever seen is that it’s nothing but men just oinking into women.

And the sad thing is, this is not just the main source of sex education for the majority of males who watch it. It’s the ONLY source of sex education they will ever see.

And it’s not even like the porn companies are trying to hide the fact that their product is uninspired based on them showing you how DRY the women’s pussy is. If that’s not an indicator of how fake the woman’s excitement is, I don’t what is. You’d think they’d at least try to fool us by spreading some lube around but I guess that would be too much of an inconvenience.

I don’t really give shit or think twice about the retard men in these videos but I feel bad for the women because they aren’t experiencing what I believe they really want to deep in their soul when it comes to being naked with another person.

And to say that it’s probably different when they aren’t “working” flies directly in conflict with my belief that, “How you do anything is how you do everything.”

What Lewis Wants In His Porn

For me, seeing a woman with eyes as deep as the ocean, an open chest shining love and radiance from her heart, and hips that flow like the ocean who is surrendering wide open to wave after wave of ecstasy that culminates over and over again with the loss of control of her body while it’s wracked in involuntary spasms from head to toe with genuine intense pleasure is all I ask for . . . and pretty much never see.

For me, it’s all about the energy on display. I want to be a voyeur to some nasty bliss. I wanna see people being fucked open to god.

But instead of a mutual worship and opening each other to ecstasy . . . all you see is the woman with dead shark eyes, laying lazily prone, talking a good game like she enjoying the sex but her body says the complete opposite while she’s endures a Viagra charged cervix crushing by the guy with the stupid look on his face huffing and puffing away long enough to get in the prescribed porn industry standard time a scene runs so they can fit their five or six scenes on a DVD.

The Porn Industry Could Learn A Thing Or Two About Creating A Great Information Product From Dan Kennedy

You’d think with how competitive and lucrative this market is, that someone would step into this gap and differentiate themselves by going against this trend and serving the segment of the market that wants to see authentic female orgasms.

But they don’t. There’s some sites that pitch they do but what I’ve seen of one of these was a joke because it was still tainted by traditional porn mindset.

And then one logical level up from there would be to serve this audience of people who want to see women giving themselves over to orgasms and actually showing them how to give women brain-loosening orgasms, instructions on what is allowing this happen on film – and how they can do the same thing at home.

Yeah, I know there’s books out there, but I don’t get why anyone would publish a book on sex, an extremely visual and motion intense subject, in the 21st century.

As Dan Kennedy would say, “You want to show up in the media your audience is accustomed to participating in.” And in this case, video online or offline is where it’s at.

And of course there are instructional videos but once again the 95/5 principle applies here too. The worst of these I’ve seen are the guys dressed in a suit and tie telling you what you should be doing while showing you a flip chart diagram or showing you what you should be doing with your fingers or your dick on a pocket pussy.

The best instructional videos I’ve seen involve real women being stimulated by a man or a woman and the magical transformation unfolding from cold to hot right before your very eyes.

Sex Information Products: The One Place You Can Witness Orgasmic Bliss

I’m a nerd who looks for answers to everything – how to breathe better, how to write goals better, how to sleep better, how to eat better, how to have a better posture, how to write advertisements that sell, how to create marketing that drives customers to buy, etc.

For any area in I life I want to get better at, I seek out a coach who’s accomplished what I want to experience and absorb into my being the lessons they have to teach me.

So of course I sought out wisdom on how to have the kind of enlightened sex that I said I wanted to see in my sex on tape.

And guess what? I found some. And guess who’s pioneering and churning out some good product in this realm? That’s right – A porn video company and another company who rides on the celebrity status of famous porn stars.

Let me tell you about ones I found and what they have in common with what Dan Kennedy has found to be . . .

The DNA Of A Great Information Product

Judging how valuable an information product is based on how much it has sold is working from the narrowest of criteria. It’s the short term thinking approach that the majority only focuses on.

Another criteria to consider is how long it’s sustained popularity after it’s been created.

One of the most astute criteria to consider is how effective the product has been in attracting, creating, growing, training, really kick ass customers. Does the product do an outstanding job of developing customers?

And a last criteria to consider is the overall impact and influence it has had on a market.

Now the sex information product I discovered a day ago that I believe meets Dan’s criteria is called, “How To Fuck” by the world famous porno star Bella Donna. (There’s definitely a side lesson to be had here in naming your product correctly as to not create any confusion or ambiguity)

From just the little I’ve seen of it so far, I believe this product has the power to have a sustained popularity in the realm of showing people the ropes in the bedroom because it’s timeless instruction executed flawlessly.

At first she takes questions sent to her by fans on the art of giving head. After she’s answered all the questions, they switch to the bedroom where she puts into practice what she previously discussed. 

This was one take which lasted, wait a sec let me go play it to see how long the sex part was . . . I’m back! It was only 21:0o minutes from her lying on the bed with the guy having a normal and cool (not scripted or rehearsed or clinical) back and forth conversation about what he liked when he was getting a blow job, maybe 5 minutes or so of them EROTICALLY, not robotronically, bumping uglies, and her switching things up to keep him in the game to her actually hopping off and finishing him with a blowjob.

I LOVE seeing the action all unfold start to finish like this.

The way she took charge and led the whole sequence of events was awe-inspiring. As a matter of fact, if you’re a woman and you would take a guy through the sequence she did and experience the pleasure of giving pleasure that she does, I flat out guarantee you your man would NEVER forget this and relish he didn’t have to seek this elsewhere.

And what’s cool is that when you see what she does, you’ll know that it’s far from impossible to mirror.

All it takes is you worshipping the man you’re going to do this with, letting yourself be consumed by that worship, and taking notes on her progression and the nuances in everything from the eye contact before anything started to the dirty talk to the actual techniques deployed. No brain surgery involved.

But the most important part is the worship of the act of opening another person via your sexual energy –not your body. And if you don’t worship your guy, what are you doing with him? Time to say NEXT girlfriend!

This is all I’ve watched of it so far. And in my eyes, this product has earned it’s worth in 20 short minutes in just the “How To Give A Blow Job” scene. And this is why it was hard for me to not include it as example.

One of the main appeals of a product like this is that it lets you feel like you’re getting your porn on while you’re getting your learn on. NICE! You get the best of both worlds.

But this next company is taking it a step beyond with this big ballsy promise . . .

The World’s Biggest Adult Film Stars
Show You How To Last 60 Minutes Or More In Bed… Guaranteed!

This is the promise of super intense information product put out by a person who has been influenced directly or indirectly by Dan Kennedy – 2 Girls Teach Sex.

The guy running this company, Bobby Bradshaw, gets information marketing. I don’t know who he works with or if he’s self-taught with Dan and other people’s info products and coaching but everything from the specificity of the problems his products solve to the copywriting to the launches of his products demonstrate he knows what he’s doing.

The product being sold with the headline above is called “60 Minute Stamina” and I just barely started crawling through this last night but the main components of it are . . .

1) A male and a female porn stars giving you start to finish guidelines of how to keep yourself in the game while they’re having sex with each other. They’re changing positions, changing techniques and showing you how and when to do them.

2) They teach breathing and focus and relaxation techniques off the mattress that help you calm yourself down in the heat of the moment.

3) They have dedicated stroke videos set up where one of the girls is masturbating talking to the camera reminding you when to use your breathing and relaxation strategies and you’re supposed to be using this as a place to practice what you’ve learned so that you get it in your body and it’s ready to access when you’re in the big game.

4) Gym workouts you can do increase your physical prowess.

5) And much, much more.

When I look at Dan’s guidelines above, I see that a product designed like this has the power to sustain popularity, attract, create, grow, and train, really kick ass customers, and put a huge dent in the delusion and confusion the majority of men experience when it comes to pleasing their women which simultaneously cuts down on the oinking women have to put up with in between the sheets.

We all hate fake – fake emotion, fake action, fake results – but when that’s all that’s available, we take what we can get.

If the porn industry would take a lesson from Dan and 2 Girls Teach Sex and make their primary outcome one of women genuinely enjoying themselves rather than just focusing entirely on naked women getting jizzed on they’d not only be making a lasting, dare I say beneficial difference on society but they’d also become even richer in the process of doing so. As Ted Leonsis says, “They’d be doing well by doing good.”

So now I ask you . . .

Do You Know What Specific Elements You Need In Order To Create An Enlightened Information Product That Allows You To Do Well By Doing Good?

The majority of people don’t.

Remember 95/5 is the rule and now I want to steer you in the direction of a man who is a 5%er and explain to you why you should pay attention to Dan Kennedy when he speaks on this topic . . . 

Dan believes he’s more prolific than good when it comes to creating info products. This statement is a testament to his belief that “Good is good enough.” And because this belief reigns supreme, he’s created over 500 information products.

This includes all the shit products from way back in the day, the okay stuff, and the few that meet the DNA structure above.

Dan’s No BS Newsletter, which he considers an info product goes back to 1992 and is the foundation of his business to this day. The most important function the newsletter serves is providing one single place to funnel customers into from wherever they originated.

This allows him to get a border around his customers and build a relationship with them whereas most other info marketers just let people mosey in and mosey out whenever they feel like it because they only offer a place to buy rather than a place to bond.

Magnetic Marketing is now 14 years old and it has sold over $65 million dollars worth of product and is the only marketing product to ever be sold in Sky Mall magazine. It’s also been sold by Nightingale Conant.

This product is evergreen. It was originally created in the Jimmy Carter recession and sold as “The Small Business Emergency Survival System” and when the economy improved he changed the name.

Most people don’t think in terms of Evergreen when they consider developing a product.

Having a product that hangs around longer than a launch allows the product to become a sustainable asset rather than a flash in the pan.

But the cherry on top is when the product is training the customers in your funnel and shaping them into great customers who hang around buying from you for years down the road.

Dan believes that out of the 500 products he’s created, he’s got 10 that meet all the DNA requirement for a kick ass product. He believes that while this isn’t a stellar average, that it’s realistic because you don’t hit a homerun every time you step to the plate.

Information Products That Have Stood The Test Of Time

Napoleon Hill started selling “Think and Grow Rich” book in 1928. That’s over 70 years ago. And this book is still popular and selling in large quantities to this day.

Earl Nightingale’s Lead The Field is around 60 years old.

Maxwell Maltz’s work is about 50 years old.

Dan’s oldest book – The Ultimate Salesletter – is around 20 years old.

Gunning for having a product that has this kind of longevity is a worthy pursuit because it definitely impacts how influential your product is.

The Real Purposes Of Information Products

Idiots think creating products is a necessary evil in order to have something to make money with.

This is the level of thinking most people – 95% – operate from. They want money so they slap something equivalent to a shitty porn movie together that ends up in the bargain bin only after weeks or months after being released.

Smart information marketers view info products as a starting point – the beginning of cultivating customers for life.

So it’s not just about the money. It’s a relationship enhancing tool as well. Info products that don’t inspire people to want more are severely handicapped.

If you’re only focused on income, you’ll miss out on creating equity. But in order to create equity, your product needs to have multiple purposes. The first one is . . .

Click here to go to the only place where you can access to the notes on Dan Kennedy’s classic Super Conference presentation on “How To Create An Information Product That Not Only Matters But Makes A Shit Ton Of Money As Well” <——

I’ve kept your attention long enough today and kept myself awake till 4:30 in the morning working on this piece so I’m going to say “till next time.”

As always, feel free to hit me up in my email inbox, in the orange “Feedback” tab on the left there, or in the comments section below to let me know what your thoughts are on this topic or to ask me any questions you have.

Talk soon,

Lewis LaLanne a.k.a. Note Taking Nerd #2 a.k.a. L.L. Cool Nerd

PS. And if you don’t have the treasure trove of Dan Kennedy’s small business marketing strategies that reveal how to keep the same customers coming back to you over and over giving you money for 5, 10, 15 years in a row that are buried inside his DNA Game Changer seminar, you definitely want to add these to the notes you’re getting access to above by clicking here now <—–