Use what you discover here to crank up the suction power of your opening message

Hey You,

It’s Lewis aka Nerd #2.

Today I’m sharing with you the 38 performance enhancing ways the legendary copywriter Eugene Schwartz thought of that you can use to take your headline from good to GREAT!

You’re gonna LOVE these.

These tips come from an at-a-glance set of cliff notes I have on Gene’s “Breakthrough Advertising” book. It was published in 1966 and to preserve the impact of the headlines he used as examples, I haven’t changed any of the words in them.

This means you’ll see some awesome terminology that dates this timeless wisdom. You’ll also probably recognize some of the famous headlines he used for examples.

Here’s the Reasons Why You Need To Make Sure You’re Breathing Life Into Your Claims You Make In Your Headlines…

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