WARNING! Once You Have The Secrets Contained Here You Will Be Armed With Something So Powerful Nobody May Ever Be Able To Say No To You Again
Hey You,
It’s #2, back to finish the story I told you in the previous post about how Tony Robbins used the power of Pre-Framing to kick down the door of resistance he faced while working with the San Antonio Spurs.
And today is where I walk you thorough how I did this for an entrepreneur breaking into what many would consider hostile territory… the financial sector… specifically Private Equity Investing which with the help of Bernie Madoff, has raised skepticism to an all time high.
Remember how I said you should print off the last post? You did? Good.
Because you’re gonna wanna do the same with this one because with Tony’s template along with mine, you’ve got two prime examples of how to talk to a cold prospect/market who doesn’t know you and this is vastly important because…
Nerd #2’s Law of Influence: You Must Buy the Messenger Before You Buy The Message. Yes, Must, not should, not might. Must.
Dan Kennedy talks about this in his “Influential Writing” program which was done right in the middle of America’s last presidential debate.
He says people are really at their core making a decision on whether or not to vote for someone based on the answer to this question: ‘Would I want to have a beer with that person?’ for men and for women ‘Would I trust them watching my kids?’
Not their qualifications.
As proof of that, he says that one of the only president who’s actually had a track record that supported the chief commander title was George Bush 1.
Me, I don’t care. They’re all yutzes if you ask me. All just puppets serving the real master. But that’s neither here, nor there.
What you and I are after is how to generate a favorable impression in the eyes of a stranger.
Here’s a quick re-cap of where we left off in our Robbins story…
The Spurs management brought Tony in to help get the team over a slump they’d never been able to overcome… making it past the first round of the playoffs.
The head coach is supposed to give him a glowing introduction but after seeing and sensing his team would feel anger & resentment toward him for serving them up to this “Motivational Guy” on their only day off… he slinks out on Tony at the last second.
None of the players are Tony’s champion but one of them agrees to introduce him and totally flubs the introduction by saying “Uh, the dude coming up is a real nice person, and he’s sincere. Here’s Tony Robbins.”
The fuel that’s fanning this fire is a man by the name of Dennis Rodman, one of the toughest, roughest, bad boy forwards to have ever played the game. Even though he’s not the captain of the team, his energy is so potent that it affects everyone else’s perception of Tony.
Dennis, in an act of defiance, walks into the room, picks up the workbook Tony laid out for him and rips it in half, plops his shades on, and sits with his arms crossed.
What’s Tony To Do?
Meeting the players where they are in their minds instead of where he is, Tony deftly creates the frame that he doesn’t have all the answers, and that he does. That he doesn’t deserve to be there, but yet he does.
He’s created an opening. A sense of awe from the guys. A “This guys got some elephant sized balls” kinda of respect.
The NBA by law can only hold the players there for an hour, but Tony needs 3 to make an impact. But first to win over the “Rebel Without a Cause” Dennis Rodman.
If Tony can’t win over Dennis, he’s gonna lose 85% of the players at the end of the hour.
So, Tony just being Tony, after he’s set up his frame says, “I know about you Dennis. I watched you last night. You’re one of the only guys who took time to sign autographs for all the kids. I saw that”
Tony had brought along a group of kids that are in his Champions program. Kids he sponsors a college education for, that he’d flown down the night before. It was the first time they’d been on an airplane.
He brought the kids to a “Big Time” NBA game and after the last buzzer most of the team just blew by them but Dennis didn’t.
“Everyone talks about Dennis is a problem. I know you want to be totally unique & separate, on your own and I know you’re as good as they get. And I’m not here to blow smoke up your ass. But More
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