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Beware The Tricks Financial Wealth Can Play On Your Mind
Hey You,
It’s #2.
My opinion wreaks havoc sometimes.
I’m a member of a super exclusive site and a conversation was started there about the movie, “The One Percent” by Jamie Johnson. Here’s the HBO blurb about the movie just in case you’re unfamiliar with it…
“This 80-minute documentary focuses on the growing “wealth gap” in America, as seen through the eyes of filmmaker Jamie Johnson, a 27-year-old heir to the Johnson & Johnson pharmaceutical fortune. Johnson, who cut his film teeth at NYU and made the Emmy®-nominated 2003 HBO documentary Born Rich, here sets his sights on exploring the political, moral and emotional rationale that enables a tiny percentage of Americans – the one percent – to control nearly half the wealth of the entire United States.”
I can’t quite remember if this was the blurb that sold me on watching the movie but it was close. I remember thinking this was going to yield some goodies, you know, uplifting “Millionaire Next Door” kind of revelations, especially when I saw who the kid was interviewing during the show…
Steve Forbes Jr., son of Malcolm Forbes, Milton Friedman, 1976 winner of the Nobel Memorial Prize in Economic Sciences, Bill Gates Sr., father of Bill Gates, and Paul Orfalea, founder of Kinko’s, but… Read the rest of this post »
Selling With Emotional Impact – Maximizing Your Prospect’s Buying Experience
Hey You,
It’s #2.
Today I wanted to give you the presentation I planned on giving during the Nerd Rocks Teleseminar. It took me over 7 hours to put this together so I’ll be damned if you’re not gonna reap the benefit of it. Are you ready?
Good.
Have you ever wondered what makes some movies and TV shows instant classics and what makes others total garbage not worthy of a gnat’s attention?
I have and the reason I’ve become fascinated with the subject lately is because I recognize it’s of dire importance that you and I not just go through the motions of marketing and selling to our prospects and customers but that we must entertain and bond with them while doing so.
That is, if you want them to happily buy from us over for the long haul and be anxious to sing your praise to anyone who should be doing the same.
So, I’ve been studying screenwriting knowing a solid script, the words coming out of the actors mouth’s and the events that make up the story, is the spine and the heart of all outstanding T.V. or Movies.
Guess what?
World Class Marketing Has More In Common With
Hollywood Blockbusters Than You May Think
Here’s what I mean… Read the rest of this post »
Dan Kennedy’s Worst Nightmare
Hey you,
It’s #2.
Today, Thanksgiving here in the United States, I wanted to give you a gift of yet another one of the 18 modules that make up Yanik Silver’s latest “Underground Online Seminar.”
This actually has none of the super technical internet stuff in it. It’s just 10 pages of Tony Hsieh – of Zappos.com Fame, talking about what it takes to go From Zero, and Purely On The Backbone Of Customer Service, Break The Billion Dollar Mark Like He Did With His Company Last Year.
Tony Hsieh is ALL about optimizing the experience his customers get. And because he’s got 9.9 million customers, he has a shit load of employees. This is Dan Kennedy’s worst nightmare.
One employee is almost too many for Dan. Tony’s got way more than that and if you want huge results like him, you’re really gonna love what he’s got to say… Read the rest of this post »
Life Isn’t About Dying a Peaceful and Calm Death. It’s About Skidding Sideways Into the Casket Yelling “YEE HAW!!!”
Hey you,
It’s #2.
This post goes out to our loyal fan Tim Birch.
During these past 2 weeks I’ve been locking myself down taking notes and writing copy and hadn’t checked the comments on the blog since my last post, until today.
While doing so, I noticed Tim’s comment about one of his cousin’s passing away. When I read it, my first reaction was to reply but then I remembered a story and I wanted to share it with you Tim, and everyone else here.
This is a story I used to listen to over and over again on my walkman while working for a commercial construction company. At least a decade has passed since I’ve heard this but it touched me so deeply I knew you’d appreciate it too. It’s told by one of the greatest transformational story tellers I know of, Tony Robbins.
It was one of the rare gems trapped inside on of his discussions on metaphors buried inside his Power Talk series. The passage below is a gorgeous metaphor pertaining to the concept of death.
Here goes….
“My son Joshua came to me from school, and I think he was about six or seven at the time.
A child at school, a child he used to play with, one of his little friends was climbing on some of the playground equipment and fell off, broke his neck and died.
I came home and Josh was crying hysterically. And everything people tried to tell him and explain to him verbally about why it happened, what was going on, nothing would work.
So I sat down him and said ‘Honey, I know how you feel. But you know, I think the challenge is that, while you know you miss him and you have the right to miss him, you should feel those feelings, you should also realize that the reason you feel the way you do is because you’re a caterpillar.’
He said, “What?” This broke his pattern a little bit.
I said, “Honey, you’re just a caterpillar. And you’re thinking like a caterpillar.”
He said, “What do you mean?”
“Well, what happens to caterpillars at some point? There’s a point where most caterpillars think they’ve died. They think it’s over, they think life has ended. When’s that?” I said.
He said, “Oh yeah, when there’s that thing that starts wrapping around them.”
I said, “Yeah, that thing starts wrapping around them and pretty soon the caterpillar gets buried in all this mass of stuff. And you know what, if you were to open up that thing it’s buried under, the caterpillar’s no longer there. It’s just all this mush and goo and stuff.
And most people including caterpillars, even the caterpillar that’s transforming there, is thinking it’s the end yet it’s not dying, it’s transforming, you understand, it’s going from one thing to something else.
Pretty soon, the caterpillar thinks that life is over and what happens is the caterpillar comes together and what does it become?”
He said, “A butterfly.”
I said, “And can other people see that? Can the little caterpillars on the ground see that this caterpillar became a butterfly?”
He said, “No, they don’t see that.”
I said, “That’s right. Funny, he breaks out of the cocoon and what does he do?”
He said, “He flies.”
And I said, “He doesn’t fly right away, he get’s out and the sunlight comes down and dries off his wings and then he goes out flies and he’s even more beautiful than when he was a caterpillar.
Is he more free or less free? You tell me.”
He said, “Oh, he’s much more free.”
I said, “You think he has more fun?”
He said, “Yeah, he’s got less legs to get tired.”
“That’s right, he does. He doesn’t need his legs any more, he’s got wings. Honey, I think your friend’s got wings now. It’s not for us to decide when someone becomes a butterfly. We think it’s wrong but I think God has a better idea of when the right time is.
We think summer should be here now but you know right now it’s winter and you want it to be summer, right? But God’s got a different plan. Sometimes we just gotta trust that God knows how to make butterflies better than we do.
And when we’re caterpillars sometimes we don’t even realize that butterflies even exist because they’re up above us. Maybe we should just remember that.”
He stopped crying, and was smiling and he gave me a big hug and said, “Yeah, I bet he’s a beautiful butterfly.”
Metaphors can transform. Select them carefully. Select them intelligently. Select them in a way that deepens and enriches your life or the people you care about. Become a student of metaphors and become sensitized to them and your whole life can change.
Wishing you and your family the best Tim,
Talk to you soon,
Note Taking Nerd #2
Notes From Yanik Silver’s Latest Underground Seminar
Hey You,
It’s #2.
I’ve got a gift for you guys. I’ve been neck deep inside of Yanik Silver’s 5th Underground Seminar. While taking notes for this along with managing all of my other interests I’ve had little time to write up any posts.
So, to make sure you don’t think I forgot about you I want to give you what I learned from the Keynote Presentation for this event.
Yanik paid God knows what to bring out Bob Parsons, CEO/Founder of Godaddy.com to come and address the group. This guy just oozes personality and charisma. I did a post a long while ago just on one part of this speech. Here’s the whole thing… Read the rest of this post »
Love Stinks

This guys non-loving feelings radiate at such a high level that he even incites the wrath of cute birds
Hey you,
It’s #2.
I just heard a story not too long ago and I’ve been dying to tell it to you. Here it goes. It’s all about…
The Man Who Didn’t Believe In Love
There’s a very old story about a man who didn’t believe in love.
This was an ordinary man just like you and me. But what made this man special was his way of thinking. He thought, ‘Love doesn’t exist.’
Of course he had a lot of experience trying to find love and he had observed the people around him. This man was highly intelligent and very convincing. He said that love is not real and that’s why no human being could ever find love. Even though he might look for it.
“Love,” he said, “is just like a drug. It makes you very high but it creates a strong need. You can become addicted to love. But Read the rest of this post »
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