Welcome To The Revolution Of The Info Product Industry
A strategic inflection point is a time in the life of a business, when it’s fundamentals are about to change.
Strategic inflection points can be caused by technological change but they are more than technological change. A strategic inflection point can be deadly when unattended to. Companies that begin a decline as a result of it’s changes rarely recover their previous greatness.
But strategic inflection points do not always lead to disaster. When the way business is being conducted changes, it creates opportunities for players who are adept at operating in the new way.
Andrew S. Grove – Only The Paranoid Survive
“Look out honey cuz I’m using technology. Ain’t got time to make no ap0logy.” – Iggy Pop & James Williamson – Search and Destroy
Tony Robbins Reveals The Single Toughest Objection You’ll Ever Have To Overcome When Selling Your Ideas Or Products
See How You Can Apply This Small Business Marketing Strategy Tony Robbins Used To Overcome The Skepticism of Total Strangers and Blast Past Being a Nobody, To Becoming a Great Somebody Known and Worshiped World Wide
Hey You,
Leave the pack behind using what you learn here . . .
It’s Lewis a.k.a Nerd #2 a.k.a. L.L. Cool Nerd.
Have you made it you’re life’s study to figure out why people do what they do?
If you answered “No,” and yet you want to increase the number of people who say “Yes,” to you, then I highly suggest you keep your mind open to the discoveries made by a man who has for decades now, made millions upon millions upon millions of dollars based on what he’s discovered about the key factors that get people to take steps to improve their lives and what they do with their thinking that keeps them a prisoner to mediocrity or worse, poverty.
If you make a living selling products or services (or aspire to someday), you’re in for a real treat because you’re about to see the slight tweak Tony Robbins made that allowed his Personal Power Infomercial – to become one of the greatest sales presentations ever delivered on a mass scale.
You’re going to absolutely love seeing how his extensive and expensive research found the answer to the nastiest objection your prospects will ever have.
I found this story for you while listening to one of Tony’s Power Talk tapes and I’ve brought this wisdom here. So let the show begin . . .
The Secret Reason People Don’t Buy, That They’ll Never Ever Admit To You
The human brain is always working hard to avoid pain. And it’s on a constant quest for pleasure.
After trying and trying and trying, and failing and failing and failing some people link up in their mind something like, “Getting excited, getting worked up to go for it, equals pain so I better not even try. I better stay right where I am now because at least I know I can deal with this.”
This leads extraordinary people to settle for mediocre lives.
You don’t want to fall in this trap but it’s so easy, isn’t it? Haven’t you ever been at some point in your life where you felt jaded and you tried so hard and you gave your all and it still didn’t work? And you ended up feeling like, “Why should I even try?”
Well, I have and that’s where Tony was years ago because he felt like he’d given his all and failure was the reward. Why even try? Why even do this? He started adopting the power of negative thinking, the power to destroy his life and it didn’t take long.
The Poisonous Effect Some Innocent Negativity Can Have On Your Life
It took about 120 days for him to destroy everything he’d created in 4 years.
It doesn’t take long at all when you indulge in negative thinking. It only takes a little bit of poison to kill someone. You don’t need to drink six gallons of strychnine. Just a sip and it’s lights out.
This is why you’ve gotta make sure and stand guard at the doors of your mind every day. You want to direct your mind rather than just falling for what’s dumped into it by the environment around us.
This is critical because what we think about daily determines how we feel, what actions we take, therefore what we think about every day is shaping our destiny.
You know what’s scary? Sometimes the poison is offered by a friend. One of Tony’s original mentors, Jim Rohn, said, “Tony, everyday you’ve gotta watch your mind, you’ve got to watch what’s getting in there. Watch who you surround yourself with because friends can poison you.”
Tony thought this was kinda harsh. Jim said, “Tony you’ve got a cup of coffee here and your best friend comes by and puts some sugar in your coffee when you’re not looking. What’s gonna happen?”
Tony said, “Well, I don’t drink coffee but if I did, I guess it’d be pretty sweet coffee.”
Jim said, “That’s right. What if your best friend, even if by accident, dropped a little bit of poison in your coffee?”
Tony said, “I’d be dead.”
Jim said, “That’s right. Lesson #1: Watch your coffee! Lesson #2: While you’re watching that coffee, make sure that you put into it what you want and you don’t let other people do it for you.”
You’ve gotta watch your mind. You’ve gotta put something positive in your mind, something that’s gonna help you construct a greater quality of life.
If you don’t do this consciously, what will the news provide for you? What will the internet provide for you? Negativity is constant just like gravity and you must resist it in order to have the muscle and the will to shape the quality of our lives.
13 Random Strangers Off The Street Put Millions Of Dollars Into Tony Robbins Bank Account
Here’s an example of where our society has gone . . .
Tony surrounds himself with so many positive people that sometimes he forgets. But all he has to do is turn on the TV. Or, think about this experience he recently had.
His television show “Personal Power” was the most successful infomercial that had ever been done. It’d broken all the records and he was really proud of it but they wanted to come out with a new show and he wanted to make sure they reached even more people.
So he thought, “Why don’t we bring in a focus group – a group of people who don’t know who we are and lets have a professional moderator really find out what they think of our show and find out if we’re reaching them or not and figure out to impact even more people.”
They proceed and now he’s in Marina Del Rey in a room behind a two way mirror and nobody knows he’s there. Tony watches the moderator interviewing 13 people and he learned some AMAZING lessons.
Behold The Tony Robbins Smack Down
Tony figured that based on the response they had to their show that these people were all gonna love his show too. Not the case.
When the moderator interview them in advance, one guy happened to mention, when they asked about personal development information, if they were ever involved in seminars and stuff like that, the guy mentioned he’d been to seminar of someone else’s before and listened to some tapes.
You should’ve seen how the mob jumped all over this guy. They started prodding at him implying that he was dependent on somebody else and how they didn’t need it because they were already confident and balanced.
It was incredible the amount of emotional negativity they dished out towards this man. Then the moderator asked the group if they’d heard about Tony Robbins. One person in the group had heard about him, read his book and was enthusiastic. Other people were bothered by that.
Then they showed the film and after doing so the response was pretty amazing.
They had everyone fill out a piece of paper and on it was a drawing of people talking with each other and the moderator told the group, “These people are talking about the show that you just watched. Please write down what they’re talking about.”
Next they gave them a chance to score Tony and other people on the show on terms of their sincerity, their vitality, their passion, etc. Well, Tony got really high scores and so he assumed that when the conversation started, everyone’d be really enthusiastic.
They. Were. Not.
One man stood up and said, “I love him. I want those tapes. This seems fantastic. It seems different than everything else.” As soon as he did, you can imagine what happened. Other people in the group jumped him saying, “What are you crazy? Don’t you know these people are trying to rip you off? They’re just trying to make money off of you! This is TOTAL SCAM!!!”
They went on and on and on about how if this guy bought these tapes, he was gonna get ripped off.
The moderator asked, “What do you mean? Why do you think it’s a scam?”
They said, “All those people on there talking about their results are all PAID for their testimonials! Those people are saying that stuff because they got paid to do so! That isn’t what really happened for them!”
Tony couldn’t believe that out of the 13 people, that 7 of them thought they were paid endorsements when not one of their testimonials was paid for.
Then the moderator said, “How can this guy get ripped off if the tapes come with a money-back guarantee and if he doesn’t like them, he can send them back and get a full refund?”
The group shot back, “You’ll never get your money back. That’s a total lie. That’s a total scam too! There’s no way!”
They carried on and on and on saying “Well if this guy is so successful, why is he teaching other people? Why isn’t he just keeping this for himself?”
The Light Bulb Turns On In Tony’s Delusional Mind
Tony thought, “This is AMAZING! I had no idea people thought this way.”
If he’d used his intelligence, he would’ve remembered that seven years ago that was how he used to think which was ironic because one of the ladies there was real emotional talking about how this must be a rip off saying, “Yeah, I believe that Tony Robbins is sincere but he’s a LIAR!”
This caused Tony to think, “WHAT?! How can I be sincere, AND be a liar?”
She said, “He’s sincere and I believe he really cares and all that but he never lived in 400 square foot bachelor apartment in Venice.”
By the way, they did this focus group about 10 minutes away from where he used to live. 2516 Pacific Avenue, Venice, California. Pretty amazing.
The bottom line is she went on and on and on and she was so intense and she was so angry, so upset even though she’d never met him, and he was taken aback. But after being taken aback he got real curious.
He thought, “What is this dynamic? Why are these people so emotional?”
The moderator worked with the group for almost two hours. After conversation after conversation after conversation asking each person if they’d see any value in these tapes at all, one older gentleman said, “No. I’m retired and I’m happy about it,” with a terrible frown on his face as he’s saying this.
So after a while, the moderator asked, “What would convince you that these tapes were at least worth listening to and then sending them back for your refund if you didn’t want them?”
They said, “We need some real evidence that this stuff works – not just paid testimonials!”
The moderator agreed with them and told them he’d be right back. He left the room and walked into where Tony was sitting and asked him if he wanted to talk to these people.
Tony said, “I guess so. These guys are pretty mean but okay.”
Tony Walks Right Into The Shit Storm
And so Tony walks into the room and you should’ve seen the state change when they saw him.
There was the gasp of disbelief and they all got excited saying, “It’s him, it’s him,” nudging each other. Tony sat down and said hi to them and they said hi back and smiled back at him being very nice after they’d just beat the shit of him and his show.
Tony said, “I want to thank you all for being here because you just gave me an unbelievable education. See this mirror here? It’s not a regular mirror. On the other other side I was watching and listening to your feedback on my show. Fortunately I don’t take it personally but I had no idea people could be this pessimistic. All those people you see on the show are sincere. No one was paid for their testimony. The bottom line is that they’re all sharing because they got results. They’re all sincere.”
Then he turned to the woman who said he’d never lived in Venice before and said, “2516 Pacific Ave. Apt. 3A” Check it out on your way home, it’s only 10 minutes away.”
He said, “I needed to hear this. I needed to hear your responses to this because my goal is to reach more people. Some of you said I’m doing this to make money and you’re absolutely right. I’m a business man. I make money but I get to do something that I love to do that makes a difference in the process. If I wasn’t making any money, I wouldn’t be reaching any people, so yeah, certainly I want to do well but I really want to impact people and I’m not impacting you guys. You aren’t hearing my message. I want to reach you. Help me. How can I reach you? ”
It’s was fascinating.
They said, “Well, tell us more about what you do.” And Tony told them what he did and why he did it and sure enough in about 5-1o minutes they’re telling him, “This is what you should do. You should be on that show. Don’t have as many of those testimonials because you’re really great. We really like you.”
And Tony said, “But I’m the same guy who was on the infomercial.”
They said, “It’s different having you here in person. Now we know you’re real. You’re not like all those other scams.”
They kept talking about all those other scams and he listened to that. To the one man who was retired, Tony asked, “Would you never get some tapes like this?”
He said, “I would’ve got them years ago. Years ago I used to get tapes all the time. I used to go to the seminars. I’d give my all and it wouldn’t work and I finally got tired of trying to give my all. I don’t need that. I’m happy the way I am,” with this terrible scrunched up look on his face.
Tony thought how interesting this was that this man kept giving, kept trying and it didn’t work and it didn’t work and it didn’t work and it dawned on him!
The Great Wall Of Skepticism That Keeps Your Conversion Rates Low
He thought about why these people were so emotional, so angry about trying to prove this stuff wouldn’t work. Tony finally realized what it was. These people had been disappointed so many times that now they’re deathly afraid of getting excited.
Their brain tells them that if they get excited, they’re gonna take a fall – “If I get all jazzed and pumped up about this thing, what’s going to happen to me is what always happens to me – it’s not gonna work out and I’m gonna look like a fool! I’m gonna tell my friend about this great business opportunity and then the company goes under and my friend is gonna hate me forever! Or this guy’s gonna get me thinking I can really succeed and I’m gonna go out there and make some investment or put myself on the line and really stretch myself and then I won’t pull it off and then I’ll really be a failure and I’ll feel really shitty so I’ll just stay right here where I am and not do ANYTHING and watch my life drift away.”
He turned to these people after he’d listened to them talk for awhile and he said, “You’re paid to be here and you don’t have to take anything from me, you can get up and leave at any time but I think the real reason you guys wouldn’t order these tapes in not because you didn’t believe in the guarantee, not because you think these people are lying. I think it’s because you guys are afraid to get excited. I think you’ve been disappointed so many times that you’ve given up and . . .
I think the real reason you wouldn’t buy these tapes is because you don’t believe in you.”
Tony looked over the room and of the thirteen people, 11 are shaking their head, ‘yes’, and the other two kinda saying they don’t agree with him.
Tony tells the 2 people, “You don’t have to agree with me, but what do you think?”And after contemplating deeper they came around and said, “Yeah, you’re right.”
After the focus group did Tony’s show, they did one for a diet product. And the one woman who’d been so against Tony’s show in the beginning, when asked later if she’d use the diet product, she said, “No, because the truth of the matter is, I wouldn’t succeed at this until I used something like Tony’s product and learned to love myself more.”
It was unbelievable the totally different view this woman began to look at things from.
As they were closing out on time, Tony said, “I’ve kept you here longer than we were supposed to but I’d like another 20 minutes with you and I’ll pay you for your time or you can leave, or I can give you a set of my tapes instead.”
And guess what? Out of the thirteen people there, guess how many people wanted the tapes? Every. Single. One.
Only one person had said they wanted the tapes before talking with him and even that had shifted when the mob turned on him for saying so. But there was a problem. Tony only had twelve sets of tapes with him.
So he said, “One of you can’t have the tapes right now, who of you would be willing to wait to get the tapes?” The older guy said, “I’ll wait to use them because I probably can’t benefit from them that much anyway.”
What was really fun was that by the time Tony was done speaking twenty minutes later, after he’d got a chance to really chat with these people and as they’re leaving, the older gentleman who said he was gonna wait for his tapes, fought with another woman to get the last set of tapes so this woman that really wanted them had to wait because this old guy took the tapes and bolted with them.
Tony got several things out of this eye-opening experience . . .
One, he got to see how negatively conditioned, pessimistic, and skeptical a random group of Americans could be.
Second, he saw why people would be negative.
He never understood why before.
He just thought people were being negative and he’d make people wrong because of how hard he worked at being positive. He realized this negativity was oozing out of their fears.
He realized that when someone is negative, they’re fearful. It’s the same thing that happens when someone is throwing their big ego around – it reveals how insecure they are.
These people have tried things and they didn’t work and they have a lot of references-experiences where they tried something and it was painful now their brain has linked up and says, “You get excited, you really go for it, you’re just gonna get disappointed. You’re not only gonna get financial pain but you’re gonna get pain in the form of shame.”
And this is why those people were so emotional about making Tony’s product wrong. They didn’t want to believe because they were afraid to believe. And all of this was unconscious.
Third, he learned from the old guy, that everyone still wants to dream.
Everyone still wants to make it happen.
Everyone still wants to slay the dragon and be the hero by doing ordinary things extraordinarily well. EVERYBODY WANTS THAT!
And everybody somewhere in their gut believes this is possible for them and they’re waiting for someone to come along and kick them in the ass and show them how it’s still possible for them to dream and be heroic.
And now he’s got more reinforcement for his mission and what he does.
He tells this story to remind you of the kind of environment you live in. You’re pretty positive if you’ve read this far. But if someone around you is being negative, they’re not wrong, they’re not bad, they’re not a negative person. They’re fearful.
What are the consequences of being a fearful person? What are the consequences of looking for what’s wrong instead of what’s right? The consequences are the destruction of your dreams.
What Does This Mean To You and Your Customers/Clients/Prospects?
This means it’s up to you, barring you bring the truth, the fuckin’ ruckus, the light to your universe of potential buyers, to show them how your service, your product is gonna allow them to sign the death certificate of that fear of “I’m too lazy to see this through to the end.”
As ugly as it is, you’ve got to believe that the people who can keep your business afloat are simply scared children in grown up bodies looking for the approval some certain somebodies in their life. Could be a spouse, could be a brother, could be friends, could be the 5th grade teacher who told them they were just a shit spark off the old shit flame and that they’d never amount to anything.
But that somebody is out there and if your perfect prospect can’t see how spending time and money with you will allow them to “Show Them”, then I guarantee you’re making less sales than you possibly could.
Anatomy Of An Info-Product People Love To Buy
If there was a Hall of Fame for information products based on longevity and profitability, I guarantee you “Personal Power” would have a spot in it.
And what’s cool is that this product’s blueprint for success isn’t hidden in a vault from you like the design specs for next Apple product. It’s out in the open for all to see.
For those of you unfamiliar with the Personal Power product, it’s 30 or so hours worth of content broken down into Day 1-30. You’re only supposed to listen to one a day, unless of course you’re an overachiever and you want to take a weekend or something and blast through a huge section of it.
Here’s three components of personal power that have contributed to it’s legendary success . . .
1. Matches Learning Format They’re Familiar With
The first thing I believe contributed to the success of Tony Robbins’ Personal Power course was that the end of each days session, you had action steps to take that once you did them and felt the momentum shift for the better in your life, you felt you were getting your money’s worth and that it was only going to get better.
Another thing that was different about this, that I believe allows a person to suspend the doubt they have of themselves was that Personal Power is stretched out over thirty days under his supervision on each of the days.
People don’t like to be handed a box of 20 DVD’s, 3 big ass manuals, and left to their own devices. Think of how this completely goes against the way they absorbed information from the time they were 4 years old all the way till they were 18 years old and 4-6-8 more years for the people who went to college.
Nearly everyone on the planet is trained that the path to success with a topic that’s unfamiliar to you has to do with having a teacher who serves you bites of information one day at a time and then at the end of the lesson asks you to take some action that is manageable.
Of course some kids can’t hang, even with a system that demands very little of them, but the majority can. The same is going to be true of your pool of perfect prospects. They all can’t be winners but if you show up in their world and you don’t make success with your system achievable for them because of the structure, you’ll have the people who should be winning, losing, which of course leads to you losing money in referrals, refunds and future sales.
Another aspect of this that helped people along was Tony taking on the position of “Stern but loving parent”.
If you didn’t do the action he’d asked you to do the day before, he’d break your balls but he’d do it in a way that allowed you see he was doing it to help you, not just to control you. Tons of parents and teachers are guilty of doing the latter under the guise of helping you, but even kids can see and feel through this.
If you’ve ever had a teacher you loved, you know how important this aspect was in you wanting to do whatever you could to avoid disappointing them. If you want your buyers to get results, they’ve gotta feel the desire to get your approval for a job well done.
2. Make The Transformation Believable
Tony never had to sell the Personal Power as “Go To Sleep and Wake Up Fixed”.
This product actually breaks all the rules of marketing that say the majority of people gravitate towards fast, easy, and cheap products. And yet, since the early 90’s he’s kept rolling it out year after year after year.
It’s an evergreen content just as useful in the 80’s as it is now (hidden lesson here) and everything you learn in the course has the ability to completely transform how you show up in the world but he did a marvelous job of meeting you were.
At the beginning, the action steps were simple, but not insignificant. He knew you were just getting your ass of the couch so he didn’t make it impossible for you to take the first step on the journey to walking proud through life on your own two feet.
And if I remember right, Tony made this one of the selling points during his infomercial. He let you see in your mind how this was different than a book or a Nightingale Conant program. He let you know how this course was built to be action-oriented towards progress – not perfection.
3. Build For Maximum Impact And Maximum Profit
It’s been so long since I’ve read Tony’s 9,000 page book, “Awaken The Giant Within” but I’m guessing that most of what’s in Personal Power, is in there.
But which product can you clearly charge more for? That’s right – 30 CD’s.
Think about this too. When he first started selling these in CD format, a CD bought in the store went for $15.99 or more and this allowed someone to see the logic of why they’d be paying hundreds, not singles, to get access to this information you couldn’t just run to the store and buy it(another hidden lesson – give people limited access to your product to boost it’s value).
So now not only are you having a greater impact on your buyers by stretching out your lessons making them easier to consume but you’re also having a greater impact on your bottom line.
What Other Marketing Master Has Followed The Guidelines Above And Taken It To the Next Level?
One information marketer who’s used similar steps with his high-end information products is Eben Pagan.
Eben recently re-released Wake Up Productive and if memory serves me correctly, the product is broken down day by day and he called it the “New Years Wake Up Productive Class”.
Look at The Guru-Blueprint Course – which was broken down into two days (even less than Personal Power) a week over the period of a month, or longer, I can’t remember. And did you notice how he labeled it a course, with classes scheduled on specific days - something people who’ve attended or know what a college is, are familiar with.
If you’re going to sell information products, you need to remember that’s is completely unnecessary to ever start with the blank slate. There have been successful models rolled out in the past that have done the job of conquering the mightiest objection a person could ever have to buying your product or a service.
Follow in the foot steps of Personal Power or Eben Pagan’s products and you’ll be light years ahead of the majority of people you’ll ever compete with in your niche. That’s a guarantee.
Talk soon,
Lewis LaLanne a.k.a. Note Taking Nerd #2 a.k.a. L.L. Cool Nerd
PS. Dan Kennedy helped build an informercial for one of the Tony Robbins Personal Power releases and I’m about 99% sure he influenced the decision to bust it up into 30 days worth of content instead of just one big “modulized” data dump you consumed however you got around to. If you want Dan’s small business marketing strategies on building information products that sell for big money, you definitely want to click here now . . .
Hugh Hefner of Playboy Magazine Fame Shows You How He Used Dan Kennedy’s DNA Game Changer System To Raise Himself To Fame and Fortune
If you believe naked women were the key to Hugh Hefner’s rise to fame, you’d be dead wrong. In these marketing notes I’m going to show you the Dan Kennedy DNA Game Changer small business marketing strategies Hugh Hefner used to go from a nobody to a somebody
(HEADS UP: If seeing breathtakingly beautiful naked women bothers you, stop reading now and cheat yourself out of witnessing brilliance because within all this marketing awesomeness there’s a few ladies waiting to be admired below)
Show me any guy, of any age, anywhere in the world, at any time in history, today or tomorrow, that wouldn’t give his left nut to be Hugh Hefner at age 20, at 50, at 80. Living the lifestyle he lives, with beautiful women who adore him, happy beyond what any human being has the right to be happy.
Gene Simmons – Mega Entrepreneur/Lead Man of the KISS Rock Band
Hey You,
See how Hef went from a zero to a hero
It’s Lewis a.k.a. Nerd #2 a.k.a. L.L. Cool Nerd.
What if you were the Hugh Hefner of your market – the unmistakable, unforgettable, and untouchable man with the plan?
What if people were willing to give their left nut, left tit, to be you?
What if for you, like it did for Hef at one time, this seems like a pipe dream?
Well Dan Kennedy’s wisdom, Hugh Hefner’s seldom heard true Hollywood story and I are here to help you turn the impossible into the possible.
As you may or may not know, I recently descended into the belly of the beast that is Dan Kennedy’s DNA Game Changer System on a mission to drill down and sift through all the muck and filler in order to bring you the rawest, purest, and most potent business truths locked within the hours and hours and hours and hours and hours and more hours of the system and I emerged with an easy to consume at-a-glance, 118-page reference guide that flawlessly reveals every single diamond buried in this course.
Never again will you beat yourself up over missing that launch or be ashamed of yourself for being too lazy to take notes yourself. These gems are now at your finger tips, waiting to serve you, their master.
On this mining expedition, one name kept coming up again, and again, and again. That name was Hugh Hefner.
So, being the action-taker that I am, I tracked down all the Hef resources Dan referred to as well as some other stuff and that’s where I stumbled upon the documentary titled . . .
Hugh Hefner: Playboy, Activist, and Rebel
This is a documentary in which Hugh Hefner walks you through each step of his rise from being an invisible writer for a children’s magazine to pioneering a men’s magazine and a movement becoming world famous in the process.
While watching this story I continued to see DNA Game Changing Principle after DNA Game Changing Principle and so I hunkered down and painstakingly took notes on each of the lessons I found and now I’m unveiling to you how unconsciously, Hugh Hefner used Dan Kennedy’s DNA Game Changer system to build his empire and how you can take these lessons and apply them to directly to your business as well.
Let the disrobing begin . . .
The Most Valuable Productivity Tip From Dan Kennedy’s Renegade Time Management Course
See The Productivity Tip That Is The Back Bone Of This Renegade Millionaire Dan Kennedy’s Success and How It’s Easily Available and Waiting For You To Put To Use In Your Life
Hey You,
Stop coming at your work with the wrong approach
It’s Lewis a.k.a. Nerd #2 a.k.a L.L. Cool Nerd.
I don’t believe I’ve ever studied and taken notes on one of Dan Kennedy’s courses and come away disappointed.
His Renegade Time Management course is positively incredible. It was a program I’d always wanted notes on in order to keep prisoner each of the principles that allow Dan to reign supreme in a crowded niche, year after year after year.
And now, I have taken all the notes and I’m sharing with you today what I feel was the most important insight he’s ever revealed on the topic of getting more shit done.
Prepare Yourself For A Glimpse Into The Lifestyle Of a Business Building Legend
In respect to the contrarian approach to time management that he takes, it mirrors what he tells people who have an entrepreneurial business – which is, they shouldn’t blindly mimic what big dumb corporations are doing in regards to their marketing and advertising.
On a similar note, if you want to be productive as an entrepreneur, using time management methodologies and tools composed with executives and middle managers in mind who work on a 9-5 schedule in an office and call it good day if they barely got anything done, is equally as dumb.
Dan owns somewhere in the ball park of 200 books and programs on the topic of time management and has seen pretty much everything presented on this topic and his opinion is that most of this stuff is built for people who aren’t doing very much.
Dan operates from the premise that if you want extraordinary results, then you’re not gonna come by those with “normal” methods – which applies to time just the same as it applies to playing the piano or building a home.
One of the questions people ask Dan Kennedy most often is . . .
“How The Hell Do You Get So Much Done?”
When people observe how much work Dan does, with only one person supporting him, they’re in awe. They’re also intrigued by how he limits access to himself.
He does three newsletters a month . . .
As a copywriter he’s doing 5-10 major client projects a month . . .
He’s writing advertising and sales copy, as well as product for the business he’s involved in . . .
He’s averaging 4-6 full day consultations a month . . .
He’s got 72 people in coaching groups who require his personal attention . . .
He’s had at least one book a year published for the last decade . . .
He still speaks at least once a month (he used to manage almost this same workload when he was on the road speaking 100+ days a year) . . .
He’s doing day to day business stuff . . .
He’s managing his money . . .
He’s fooling around with his race horses . . .
And people look at this and consider it to be three people’s work load. That he gets this much done every month is compelling along with him working with only who he chooses to work with, when he chooses to work with them.
If this is inspiring to you, then the Renegade Time Management philosophy is definitely your source for finding some contrary methods that allow this kind of productivity to flourish.
But maybe you don’t think this is possible for you. Maybe you have the same concerns other people do. See if this is something you’re saying to yourself . . .
“You’re super human Dan and your methods won’t work because my business is different.”
“My business is different,” is the knee jerk excuse that blurts out of everyone’s guilty mouth for not doing all kinds of effective things they should be doing.
The same things people say about his contrarian advertising and marketing is the same thing said about his time management philosophy.
Why is your business different? It probably isn’t.
All businesses have same fundamental functions in common:
They have either a customer, a client, or a patient.
They provide either a good or a service or both.
They either go to the customer’s location or bring the customer to their location.
They have to have some method of bringing new people in.
They have to have some method of repeatedly selling to and keeping the customers they do have.
So the differences between a plastic surgeon, a gas tank manufacturer, and the shoe store owner, are very small and the commonalities are far greater.
Most of Dan’s approach to time and communication and customer and client management has more to do with your mindset and decisions you make about universal principles than it does with anything “business specific”.
Everyone thinks they can’t train their customers to do business on their terms.
Everyone thinks they have to be immediately accessible to their customers and clients.
And if you look into industry after industry after industry, you’ll find at least one person in there who is violating these industry religious beliefs and are proving everyone wrong and ignorant.
Most commercial realtors would sit and argue with you that you’ve got to take the call when it comes in, certainly if someone is investing hundreds of thousands, or millions of dollars with you, and that these clients insist on having your cell phone number so they can get a hold of you day or night, yet Dan has a client who’s doing the exact opposite.
Dan’s client is actually making people fill out a form and pay money to even be able to have a telephone conversation with him about becoming a client.
OH NO HE DI’INT!!!
Another one of his clients in the mortgage business who works with residential realtors who think that as soon as they’ve got a person who wants to make them an offer, they need to get a hold of their mortgage person.
Dan’s client makes a very high six-figure income in the mortgage business. He accomplishes this even though he turns his cell phone off every day at 5:00 and keeps it off during the weekend, doesn’t check messages, and has trained his realtors to work around these preferences of his.
You could find example after example after example in different industries of people doing the opposite of what the majority of the industry insists on doing.
You always determine how you want to do business with people, how you want them to do business with you and how valuable your time is to you. The question is, “Are these decisions you’ve made making your life more pleasant or more stressful?”
Time Is The Only Asset You’ve Got That Can’t Be Replaced and Replenished
In pretty much most instances, there’s more than enough prospects to be had and any client, patient, customer who leaves can be replaced by another.
If clients, patients, and customers weren’t replenishable, everyone would be out of business almost as soon as they got into business because it’s a guarantee you’re gonna lose customers, clients or patients.
They move, they die, they have a best friend who gets in the business and they decide to go do business with them, on and on.
So no matter how awesome a job you do with your marketing, your service/products and support, you’re gonna lose some people every year. And business owners who stay in business obviously are finding ways to replace those people. So replacing one or two more that leave as a result of the way you choose to do business shouldn’t be a big deal.
Money can be replaced.
Physical assets destroyed due to hurricanes, bed bugs, fire, snow storms, floods, etc. are replaced all the time.
The only thing that can’t be given back to you is the minute you just spent. And this is why this is an asset worth being pit-bull vicious about protecting.
Why Lack of Time Accountability and Measurement Leads To Horrible Results – THE MOST IMPORTANT SECTION OF THIS ENTIRE COURSE
There is no neutral in life. You’re either in drive or you’re in reverse.
If you take away accountability, your results start moving in reverse. If you impose it, it improves. Every professional sports coach knows this.
Pat Riley, former NBA coach of the Los Angeles Lakers and Miami Heat, made famous the “Better Your Best” concept of taking stats and having players trying to beat their previous best performance. We, as entrepreneurs need to do the same thing.
The ultimate good news/bad news joke is “The good news is: You’re your own boss. The bad news is: You’ve got a REAAALLLY shitty, dysfunctional, and incompetent boss.”
An entrepreneur has a little accountability pressure in the fact that work needs to be done for clients, but there is none for the moment by moment, function by function basis.
So the only accountability available to the entrepreneur is hitting or missing time and money targets.
Most people try to get the job done with money targets alone. But it’s the time targets that make up the day to day that REALLY make it possible to hit the money targets.
If you’re waiting till the end of the month to see if you hit your sales quota or not, and then judging yourself successful or not based on your hitting it or not, you’re too late.
You want predictive indicators, not historic indicators. Predictive indicators of money are your use of your time. This is how you hold yourself accountable.
Dan talks about how the fact that he met all but one of his time targets for that day, is very predictive of what his bank balance is gonna look like at the end of the month.
If he’d missed 4 or 5 of them he’d be annoyed with himself and want to look at why this occurred. Was it faulty assessment of how long it’d take to do something? And why is that?” so that he doesn’t make the same mistake again. Or it’s because he let something interfere with his script, and what did he let interfere and how can you make sure that doesn’t happen anymore?
Time Can Be Wasted and Abused Only To The Extent That It’s Available To Be So
So look at this scenario.
Say you’ve got a phone appointment with the person who is the #1 VIP in your life in 30 seconds – President of United States, Playboy centerfold, Nelson Mandela, client who wants to give you $280,000 dollars, your favorite Hollywood celebrity, whoever, and you’re waiting for the call and some guy in your office pokes his head in asking if you’ve got a minute.
Would you brush him off? Of course you would.
SO WHY ISN’T THE APPOINTMENT THAT YOU HAD WITH YOURSELF EVERY BIT AS IMPORTANT TO BE SAFEGUARDED THAN IS THE APPOINTMENT WITH THE POPE OR THE PRESIDENT?
When you look at it like this, it’s easier to be tough about this.
Beyond Scheduling Your Day
Dan’s days aren’t scheduled in the sense that you’ve got a page in the appointment book where there’s a meeting noted down, a lunch, and a couple of phone calls written in.
Dan’s days are scripted.
A schedule is your appointments for the day. A script is every minute of the movie that is your day. That’s the easiest way to explain what scripting your day is.
Think about it in terms of a movie script. Most people are trying to shoot a movie with just an outline. And this doesn’t work very well in Hollywood and it doesn’t work very well on the street.
You need to have everything blocked out minute-by-minute-by-minute (in hunks of minutes of course).
With a good Hollywood script, if someone is walking from the front door to their car, it’s determined how long that’s gonna take. You have to take all of this into account because you have a target for how long the film is and just the same with your day, you’ve got a fixed numbers that you’re awake and in a place you can work.
If you want maximum productivity, you want to know how long it takes from pushing the on button to your computer to having all of the programs you need to use takes so that you’re factoring that into the script that only gives you X amount of film a.k.a. your work hours to use.
The entire day. Everything that needs to be accomplished for the day is listed according to the time it’s going to take to complete, each of them totaling up to the minutes available in the time block.
Every minute of Dan’s work day is accounted for. So if he lets an interruption in, something in this script, something isn’t going to happen. Something, or someone is going to get cheated today if somebody barges in and bumps to the front of the line.
Dan is always assessing where he is on his work list, to where he is on the clock.
On most days for Dan, there is no time to be wasted or abused because he has pre-assigned it all, the day before or earlier.
Stop Getting Punked Out Of The Results You Want
When I started scripting my day according to what I valued accomplishing in my life, I found those months of my life to be incredible.
Using this practice aided me in working out four days – one day off for 52 weeks straight.
And the workouts were ball-busters. The work out for the day consisted of better-your-best timed sprinting not just walking, explosive plyometric push ups not just push ups, full out jumping knees touching my chest not just body weight squats. And two of the four days included me doing a boxing workout on top of these circuit training workouts.
On top of this, I would script out times when I was going to study marketing or copywriting for one hour every day. On top of this I demanded of myself an hour of personal development studying.
All of this on top of working in two professions.
This would’ve never been possible had I not scripted out what my day was going to look like the night before and then, lived by the script the next day. In essence, this strategy allowed me to get into the best shape of my life and feel the proudest of my body that I’ve ever felt.
And I didn’t need any fancy pants planner or software to do this. I just used a piece of paper inside a journal. Here’s a picture of what my process looked like . . .
See. No rocket science required. Just consistency.
And of course stuff came up that altered the times I would do some of these activities, but this wasn’t often at all. It was actually rare for me to be derailed. It was like the universe made way for me to get my shit done because it respected that I knew where I was going.
You’ll notice that my activities throughout the day are in “Code Names” to give them a sexier appeal. “Article Magic” sounds more appealing to me and conveys what I want the result to be far more than “article” does.
I learned to re-frame your activities like this from Tony Robbins and I could’ve done it a lot better. For example: “Fuck my relationship with my cuddle umpkins wide open to god” sounds and feels vastly different than, “Angie” does.
Everything Adds Up
What you see on the bottom below the schedule are the broad daily goals I wanted to pursue and then the evidence of them being realized that day in even the smallest way on the end of the page that showed up as a result of the activities I took action on that day.
This page was to be written out every night before I went to sleep (15-20 min.) and this way when I woke up, I hit the road running. No confusion. No wondering what was going to happen. I knew what was gonna happen and when it was going to happen and that each activity was moving me towards my becoming who I wanted to become, or feeling good about my progress because I cleaned up after myself or did some other chore.
One key factor I believe that will help you to achieve more in your day is by sleeping in a more structured fashion to give yourself more time – shorter if you sleep a lot, or longer if you barely ever sleep – than you do now. Click here to go see this post here to see how to do this.
Take Dan’s advice along with mine and try this easy one page scripting technique out for yourself and tell me what you think of the results that it brings to you. You can do this here in the comments below or hit me at my private email address that can be found in the “Contact” form at the top of the site.
Talk soon,
Lewis LaLanne a.k.a. Note Taking Nerd #2 a.k.a. L.L. Cool Nerd
PS. If you want even more Dan Kennedy renegade millionaire productivity tips and marketing mindset strategies, you definitely want to click here now to check out these notes here . . .
The One Thing I’m Most Grateful For
There I was “Old Chief Nerd”, sitting in my office crying like a two year old kid as I watched two warriors facing certain death in the arena.
No it wasn’t a sentimental scene.
I may of been the only person in the world with tears in my eyes as this Brutal scene unfolded.
What was it?
It was the moment Lucius Vorenus threw away all his dreams and future to stand behind his Best Friend Titus Pullo in the Great HBO series Rome.
You see Titus had been sentence to death.
He
13 Rules To Live My Life By In 2012 – What Are Yours?
Will You Transform Your Life In 2012?
I’ve noticed something in my years of studying success that is always present.
This was brought to my attention again recently in something I read from one of my online mentors.
Something that is buried in the core of any person who’s achieved anything of signifigance.
Whether it’s an Amazing Father or Multi Millionaire.
This ONE THING is always there.
It’s
How To Find And Focus On The Things That Are The Highest Areas Of Effectiveness In Your Business
Hey You,
This woman is serious about efficiency but there's a difference between efficiency and effectiveness
It’s Lewis a.k.a. Nerd #2 a.k.a. L.L. Cool Nerd.
Have you ever experienced the coaching Eben Pagan dishes out live at one of his Platinum Membership Group Days? No? Well, now you have.
I have some quick productivity tips from my notes from one of these events where he revealed to the group the only three things they should be doing in an information marketing business.
These are the three activities that punch the pedal to medal and drive your small business marketing strategies to perform balls to the wall which is the fastest path to profitability.
Here’s the first tool for figuring this out . . .
1. The Productivity Pyramid
You take a triangle and break it into 4 levels.
The Top Level is labeled as “High Lifetime Value”
Level Two is labeled as “High Dollar Per Hour Value”
Level Three is labeled as “Low Value Per Hour Value”
How To Stubbornly Refuse To Be Ashamed Of Anything
Hey You,
Lick the shame you've carried since being a child using what you discover here
It’s Lewis a.k.a. Nerd #2 a.k.a. L.L. Cool Nerd.
Today I wanted to share with you what I believe to be an answer to one of the nastiest personal improvement challenge any entrepreneur will ever face.
I believe this challenge is at the root of all failure.
And I’m giving you a clear cut 1-2-3 list of solutions to this crippling problem you and I face from a speech that was given by Dr. Albert Ellis at the Institute for Rational Living in New York City in 1972.
I’m no expert on the famed Dr. Albert Ellis. I’ve never heard or read anything of his besides what I’m sharing with you today. But this is a powerful speech I feel touches the heart of what being human is and what I believe stops you from being who you’re fully capable of being.
Another reason I connect with this Dr.’s message is because it’s RAW. I think he stumbled upon what Tony Robbins expresses here in this disclaimer he puts at the beginning of all of his seminar videos . . .
THIS FILM CONTAINS ADULT LANGUAGE
Freud discovered that in every culture there are words which are considered taboo: words that are rarely spoken aloud, but, when they are, produce a dynamic transformation in the emotional responsiveness of the listener. He was one of the first clinical practitioners to use intense
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